Shorts: Lisa Knights, Southend United, And The New

British Basketball League (BBL) team Bristol Flyers has appointed Lisa Knights as its new Chief Executive Officer.

A former international water polo player, Knights took up the role of Chief of Communications for Bristol Sport in 2014, has been a board member of the BBL team since 2018 and was appointed to the BBL Board of Directors in November 2022.

Regarding her appointment, Knights said, “It’s a real honour to be offered this role especially at such an important time in Flyers’ history.

“With the new campaign just underway, our first season playing in Europe, combined with the prospect of a new home at Ashton Gate, it is a tremendously exciting time for not just the club but basketball in the UK. There is huge opportunity for growth of the sport and the positive impact it has on our community.

“I’ve worked with Coach Kapoulas and Flyers Chairman Mike Beesley for almost a decade and really looking forward to supporting them and the whole Flyers family as we drive the club forward together. I cannot wait to see what we can achieve.”

Southend United has announced a new partnership with wefinanceanycar.com.

Under terms of the agreement, the Rayleigh-based company’s logo will appear on the front of the National League side’s third shirt for the 2023/24 football season.

Jonathan Healy, Managing Director at wefinanceanycar.com, said, “As a business within the local community, we’re incredibly proud to partner with Southend United as they embark on a new chapter in the club’s history. This opportunity aligns seamlessly with our core values of positivity, teamwork, effort, enthusiasm and delivering results for our customers. Just as the players strive for victory on the field, We Finance Any Car aims to achieve excellence in every aspect of our business.”

Tom Lawrence, Chief Executive Officer at Southend United, added, “I would like to express my sincere gratitude to Jon, Dan and the rest of the team at We Finance Any Car for their support of the football club. We very much look forward to the future, moving forward with our aligned vision for this great football club.”

London-based agency And The New has been retained by Kickoff by Zuju, a mobile football game, to lead its end-to-end digital marketing efforts.

In August the two organisations collaborated on the launch of the mobile game’s #PlayEveryMoment campaign starring Cristiano Ronaldo.

According to a statement, following the kick off campaign, the agency has ‘been retained for its full suite of services to give lift off to Kickoff by Zuju’s exciting, immersive second-screen experience for global football fans.’

Dan Connor, And The New Co-Founder, said, “It’s difficult to put the last six months into words since we first partnered with Kickoff by Zuju. After being selected as their agency of record, it’s been a monumental effort between our international teams to get the product of the ground and launch the Cristiano Ronaldo campaign.

“As we celebrate our two-year anniversary this month, it’s by far the most large-scale and comprehensive campaign And The New has devised to date, and has been a real career highlight personally to be able to be a part of it. We’ve loved the positive reaction to the campaign and have loved working with our partners and friends at Kickoff by Zuju to make it all happen.”