Shorts: Liv, London Lions, British Cycling

LIV Golf’s Majesticks GC has announced a new partnership with Destination Sport.

The deal sees the UK-based sports travel company will become the Majesticks GC’s official travel partner.

As per the agreement, Majesticks GC ticket and hospitality packages will be created by Destination Sports fan travel brands, Sportsbreaks.com and Sportsworld.

Destination Sport Travel already boasts an impressive roster of clients that includes Manchester City, Chelsea, and Scottish Rugby.

James Dunkley, Team Principal at Majesticks GC, said, “I am thrilled to announce this long-term partnership with Destination Sport. As a truly global team with tournaments in 14 destinations around the world, we’re not only excited to work with Destination Sport to expertly deliver for our team and staff, but to also create unique and engaging experiences as well as exclusive offers to benefit our fans.”

British Basketball League (BBL) club London Lions has launched its new foundation.

Unveiled on World Basketball Dayat the Copper Box Arena in East London, the London Lions Foundation will aim ‘to foster greater access to basketball for communities in London facing the highest levels of deprivation.

The foundation will provide numerous community-supported programmes and projects spanning from court renovations to summer camps.

Imran Sanaullah MBE, Head of London Lions Foundation, said, “Upon recognising a number of issues, including the limited access to opportunities, lack of youth development and inequality and exclusion, London Lions sought to be a beacon of positive change within its local communities. Enter the London Lions Foundation, which has been created to tackle these and many other issues through the power of basketball, the UK’s second-most-played sport.”

The British Cycling Board has appointed Lee Gibbons as Independent Non-Executive Director.

Gibbons boasts 22 years of experience in the sports industry having held senior roles in IMG and adidas and is currently the Managing Director of Sport UNLIMITED.

In his role on the board, Gibbons will provide support and expertise to British Cycling’s commercial and marketing functions, as the organisation looks to capitalise on the spotlight of Paris 2024.

Lee Gibbons, said, “It is a huge honour to join the Board of British Cycling and I’m really looking forward to working with the other Board members, the Executive and wider teams to contribute to continued success at all levels of this great sport.

“Having worked with British Cycling and many of the team’s athletes whilst at adidas, to being a passionate fan in the velodrome, or cheering the Tour of Britain on with my family, it’s a sport very close to my heart.

“With a clear strategic plan in place, an Olympic and Paralympic Games fast approaching where the team will look to maintain their position as one of the most successful British sports, and flourishing grassroots participation, now is an exciting time to join. I look forward playing my part to ensure every opportunity for the sport is realised.”

Ed Barney has been appointed as Men’s Performance Director for the England and Wales Cricket Board.

Barney was the former Performance Director of Great Britain Hockey and held that role since 2026.

The 41-year-old, who will start his new position in March 2024, worked with the ECB from 2010 to 2013 as a Talent Identification Scientist.

Ed Barney, said, “The opportunity to return to the ECB and take on the role of Performance Director was an opportunity I couldn’t pass up. I’m looking forward to building on much of the exceptional work that is in place, whilst ensuring that the quality of our provision supports the most talented players to realise their potential, excel on the world stage and inspire the nation about everything that cricket has to offer.

“It’s been a real honour to lead the performance team at England and Great Britain Hockey over the past seven years. It has been very special to see many of the junior teams break through, whilst the senior programmes have excelled on the world stage with European, Commonwealth Games and Olympic medals.

“As Performance Director it has been a real privilege to work with so many exceptional players and colleagues who day-to-day inspire one another to strive to be better. I want to thank everyone at England and Great Britain Hockey and look forward to following their success in the future.”

EFL Championship football club West Bromwich Albion has announced the renewal of its 10-year partnership with The University of Wolverhampton.

The club will work in collaboration with the university to offer internships, work placement opportunities and student experiences across several departments at The Hawthorns.

Mark Miles, Managing Director of West Bromwich Albion, said, “We are delighted to renew our longstanding partnership with the University of Wolverhampton, which is now close to a decade long and would like to thank them for their continued support. We look forward to continuing the partnership with the University, together with providing the students more exciting experiences here at the West Bromwich Albion.”

Kerys Harrop, former Lioness and Football Coaching and Performance Lecturer at the University, added, “We are delighted to be continuing our partnership with West Bromwich Albion. The relationship provides exciting opportunities for our students to gain valuable experience working across different departments at the club and we are incredibly proud to be an official partner.” 

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