Shorts: Liverpool Fc, Arsenal Fc, Ufc, Mclaren

Liverpool FC has signed up Vista as the club’s official small business design and marketing partner under a multi-year deal.

The two parties will develop programmes to integrate small businesses into the team’s online and offline platforms, and will also create a series of design initiatives to engage fans and the small business community, as well as offering a ‘Small Business of the Match’ experience at Anfield.

Extramarks, a provider of digital learning solutions, has agreed a multi-year strategic partnership with Arsenal FC.

As the club’s official learning partner in India, South Africa, Indonesia, and the Middle East, Extramarks will offer grassroots learning programmes, football workshops and other experiences in partnership with Arsenal to bolster engagement through its flagship schools.

The UFC has extended a partnership with bet365, which will remain the mixed martial arts organisation’s exclusive official betting partner in the UK and Ireland, following a successful collaboration in 2021.

As part of the partnership, UFC and bet365 will launch a new YouTube show called ‘One on One’, which will be hosted by analyst and commentator Laura Sanko.

McLaren Racing has agreed a multi-year extension to its long-standing association with paint and coatings partner AkzoNobel.

The arrangement has been expanded for AkzoNobel to become a sustainability partner of McLaren Racing.

Media platform OneFootball has appointed Ismail Elshareef as its new Chief Product Officer.

Elshareef has joined from enterprise software company UpKeep, where he served as Chief Product Officer, and he was also previously SVP of Consumer Products at Ticketmaster.