Shorts: Liverpool Fc, Womens Euros, Sail GP
Liverpool FC is entering the world of digital collectible art with the launch of its very first official NFT collection, the LFC Heroes Club. The project is in partnership with auction house Sotheby’s.
The collection will feature two levels of scarcity,presenting every Liverpool fan with the opportunity to be part of the project while also having a layer of exclusivity within it. One level is composed of 24 unique NFTs of different players, while the other will promote a series of generative NFT editions of player illustrations.
The Rugby Football Union (RFU) has launched a new brand identity and multichannel campaign, ‘One In, All In’, designed to attract new audiences to get behind the current ranked No.1 team in the world, the England Red Roses. The campaign is designed to build support for the England team throughout the TikTok Women’s Six Nations this spring, and leading up to the Rugby World Cup 2021 which will be played in New Zealand later this year.
England Rugby has formed a partnership with sport, fitness and wellbeing creative agency MATTA to develop the campaign, with support from lead partner of the England Senior Women’s Rugby Team, O2.
With the Women’s European Championships on the horizon, England Football and Nationwide Building Society have launched the ‘Where Greatness is Made’ campaign, focusing on the people and places that have helped iconic England Women captains reach the top of their profession.
As part of the initiative, a series of commemorative plaques will be installed in the hometowns of six captains, including Sheila Parker, the first-ever skipper of the England women’s team.
New Zealand was announced as the winner of the SailGP’s inaugural Impact League, collecting $100k in prize money for the marine conservation organisation Live Ocean.
The Impact League rewards athletes and teams for positive environmental and sustainable actions in a league running parallel to the main sailing competition. Season 2 of SailGP concluded Sunday 27th March in San Francisco, with Australia winning its second consecutive championship.
AFC Bournemouth has partnered with Vitality and MSP Capital to launch a new football boot recycling scheme, which aims to donate pre-loved boots or trainers to disadvantaged families throughout Bournemouth.
The campaign, ‘Bring your Boots’, launches as reports reveal that out of the 74% of families who admitted to being financially impacted by the pandemic, and almost a fifth said they’d struggle to send their children back to grassroot clubs because of the cost of replacing outgrown items such as boots.
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