Shorts: Liverpool, Lta, PTO

Liverpool has topped the latest Sport Positive Environmental Sustainability League, officially becoming the ‘greenest’ club in the Premier League.

The Reds have secured top spot for the second year in a row, in an independent environmental sustainability table that recognises organisations that are ‘leading the way with their ongoing environmental sustainability efforts.’

Liverpool scored 24 points out of a maximum of 27, a total which recognised the improvements the club has made since the 2021 launch of The Red Way – its ongoing commitment to creating a better future for its people, planet and communities.

Liverpool FC manager, Jürgen Klopp, said, “This is a fantastic achievement and something everyone at the club should feel very proud of. The higher up we can be in this table the better, I would say.

“I see first-hand the great work we do under The Red Way – whether it’s the food players eat that’s grown in our allotments or the sustainable fuel we use in the buses we travel in.

“This is not just important work, it’s vital work, and we are leaders in this space because it’s the right thing to do. It’s as simple as that.”

The Lawn & Tennis Association (LTA) has announced a new partnership with Clif Bar Europe.

The deal sees the plant-based food company become the official nutrition partner across the Rothesay Summer Series tournaments, British Padel Tour and British Padel Masters.

A variety of Clif products will be available for players and spectators across the LTA’s Rothesay Summer Series and British Padel events.

Gary Stewart, LTA Head of Commercial said “In Clif Bar we have an official nutrition partner that not only has a commitment and history of high-quality nutrition and performance but also maintains focus on a wider purpose regarding people and the environment. We look forward to working with them across our Rothesay Summer Events and British Padel competitions.”

The Professional Triathletes Organisation (PTO) has added Singapore’s Mediacorp to its growing roster of broadcasters for the 2023 PTO Tour.

Mediacorp, Singapore’s largest content creator and national media network, will show the PTO Asian Open in Singapore ‘live’ on its digital streaming platform mewatch alongside a preview programme and race highlights show that will also be broadcast on Channel 5, its English language free-to-air channel.

The rest of the deal includes showing on mewatch highlights of the other PTO Tour races.

Tim Godfrey, Chief Marketing Officer at the PTO, commented, “We are excited to have reached a deal with Mediacorp to show the first-ever PTO Asian Open for free on their channels here in Singapore. Staged around the iconic Marina Bay Financial District only a month before the Singapore F1 Grand Prix takes place on the same streets, it underlines the city’s growing status as the sporting capital of Asia and adds to an already impressive line-up of sporting content across their different platforms.”

Integral Sports Management, the UK sports agency company founded by British actor Ray Winstone has appointed Rupinder Bains to its Board.

Rupinder, recognised as the first Asian ever to be appointed to the Board of the Football Association, will now bring her ‘expertise, counsel, and network’ to Integral Sports Management.

ISM Chairman, Steve Ashley, said, We are absolutely delighted to have someone as credible, respected, and trusted in football as Rupinder is, joining the ISM Board.

“From her achievements at The FA, where she was jointly appointed by The Premier League and The English Football League, and also her position on the Women’s Football Board, she also has an outstanding background in sports law in her role as Managing Director of law firm Pinder Reaux.

“Rupinder brings great value to our team and clients, and this is a tremendous addition to our growing business.”

Scottish Premiership football club Dundee United has announced a partnership extension with Bartercard until 2025.

Barter trading exchange operator Bartercard, whose sub-brand Barterworld adorned Dundee’s first team training shirts this season, has agreed to enhance its partnership with the club and will feature on the upper back of the first team shirts for the next two campaigns.

Elliot Shaw, Head of Commercial & Sponsorship at Dundee United said, “Everyone at Dundee United is delighted to have agreed extension terms with Bartercard. Since welcoming the brand to our partnership family at the start of the season, our relationship has gone from strength to strength. The extension presents a strong six-figure deal for the club and we are excited to enhance our partnership over the coming years”.