Shorts: London Marathon, Team GB, Saracens

25 Oct 2023 | Tom Barwick
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London Marathon Events (LME) has announced Coopah as the new official training app of all LME’s owned running events, including the TCS London Marathon. 

The run coaching app, which delivers personal training programmes for a range of distances and target times, will offer support and guidance for participants of the Brighton Marathon Weekend, TCS London Marathon, The Big Half, Vitality Westminster Mile and Vitality London 10,000. 

Pete Cooper, co-founder of Coopah, said, “I want Coopah, and my mum’s legacy, to shine a light on the life-changing impact running can have. 

“Running has been my therapy for many years now, and along the way I have found a community of people who lifted and supported me, and that is exactly what Coopah can now do for all those people looking to take on events like the 2024 TCS London Marathon, the Brighton Marathon or shorter events such as the Vitality London 10,000.  

“Working with London Marathon Events is a huge step in the evolution of Coopah and we are excited about the possibilities that this partnership will bring.” 


Team GB has announced opening of hospitality venue for fans at the Paris 2024 Olympic Games. 

Team GB House, the first fan venue Team GB has ever provided, will be opened daily from the opening to closing ceremony, and will allow fans to hear from and meet with past and present Olympians and watch the action on big screens. 

Global supermarket brand Aldi has also been named Team GB’s official house partner for Paris 2024, and ‘will support Team GB in celebrating the contributions of athletes’ friends and family throughout the Games.’ 

Andy Anson, CEO of the British Olympic Association, said, “Being able to offer Team GB fans the chance to be a part of the celebrations with the athletes, in person, is incredibly special. The proximity of Paris and the ease of getting there, represents a unique opportunity for supporters – we’re delighted that so many British fans are already planning to attend the Games themselves, and we hope that many of them will join us at Team GB House for the very best in hospitality when we open our doors next summer. It will be an incredible opportunity to mix with Team GB’s wonderful athletes.” 


Saracens has announced fourfive will continue as the club’s official wellness partner. 

The Gallagher Premiership club has stated that the vitamin and supplements provider will continue to ‘aid the performance of Saracens men, woman, and mavericks.’ 

Ben Spencer, Nutritionist at Saracens, welcomed the news, “This season fourfive are continuing to be an important part of Saracens performance nutrition strategy. Their extensive product range allows for a focus on both optimal health and athletic performance.’’ 

George Kruis, co-founder of fourfive, added, “We are thrilled to announce the continuation of our partnership with Saracens Men, Women and Mavericks into the 2023/24 season. 

Dom and I founded fourfive to bring an unrivalled level of professionalism, quality, and purity of ingredients to the wellness industry we are so proud to now provide top tier clubs such as Saracens with our range of game changing wellness.” 


Scottish rugby union club Glasgow Warriors has renewed its partnership with hotel Cameron House. 

Michael Lavizani, Resort Director of Cameron House, said, “We are excited to continue working alongside the players and the wider team at Glasgow Warriors to deliver more high-quality events and experiences. 

“This sponsorship with such a successful local team is a perfect fit for us.  Our Business Club guests always enjoy meeting the players and management at our exclusive events while our Club members have a similar experience at our open days. 

“We are also thrilled that the players themselves regularly visit and stay or play our championship Carrick Course sharing their images on social media.’ 

Al Kellock, Managing Director of Glasgow Warriors, commented, “We’re delighted to be continuing our partnership with Cameron House for another two seasons, and look forward to helping them make their 200th anniversary an extra special one.’’ 


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