Shorts: Lord’s Cricket Ground, Bristol Bears Women, Volleyball World
Marylebone Cricket Club (MCC) has partnered with Waymap, the world’s most precise personal navigation app.
The partnership is a pioneering move to transform accessibility at Lord’s Cricket Ground — making it the first sports venue in the world to adopt this ground-breaking technology.
This innovative collaboration delivers a major leap forward in inclusive design for sporting venues. Waymap provides accurate, step-by-step navigation without relying on GPS, WiFi or mobile data, supporting both visually impaired users and the wider public with intuitive routing to seats, amenities and exits. The app even offers full-journey planning from anywhere within the M25.
The partnership not only improves accessibility for blind and disabled fans, but also enhances the matchday experience for all supporters, staff and international visitors.
Xledger Renews Sponsorship with Bristol Bears Women
Xledger will continue its partnership with Bristol Bears Women as the team’s Principal Partner and new Front of Shirt sponsor for the 2025/26 season. The enterprise cloud finance software company, which previously featured on the back of the team shirts, has signed a two-year deal.
Xledger’s renewed support builds on its relationship with Bristol Sport, which began in 2019.
The partnership also includes backing for the Bears’ community project “Bear in Mind,” a programme that supports teenage girls with life skills through rugby, as well as serving as Bristol Sport’s official finance solutions provider.
IRIS Sport Media Appointed Exclusive Media Distribution Partner for Volleyball World in Latin America & the Caribbean
IRIS Sport Media, the UK-based sports advisory firm, has been named the exclusive media distribution agency for Volleyball World across Central and South America (excluding Brazil) and the Caribbean, under a new four-year agreement.
Volleyball World — a joint venture between FIVB and CVC Capital Partners — continues to grow globally, with 800 million fans across indoor and beach volleyball. Its digital footprint includes nearly 16 million social media followers, a 48% increase in YouTube subscribers in 2023 (now 3.2 million), and a rapidly expanding VBTV streaming platform, which reached 1.5 million members in September 2024.
This partnership underlines both IRIS’s deep expertise in volleyball and Volleyball World’s ongoing mission to bring the game closer to fans across the globe.
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