Shorts: Lta, Crystal Palace, Hibs
The LTA has announced a four-year deal with Tennis Channel, which covers broadcast rights for grass court tour events at Nottingham, Birmingham, The Queen’s Club, and Eastbourne.
The partnership will give US digital cable and satellite television network Tennis Channel the rights to every court at the events, with complete coverage of both singles and doubles competitions of the tour level events.
Coverage will begin on Monday 10 June at the Rothesay Open Nottingham and cover all the LTA’s grass court tour events for the next four years.
There will also be additional content covering British tennis and other activations to raise the visibility of the sport.
The partnership between the LTA and The Tennis Channel was brokered by Spring Media.
In the UK, the BBC will broadcast the 2024 summer grass court events at the Rothesay Open at Nottingham (including the ATP Challenger event) and Rothesay Classic Birmingham on iPlayer and digital services, coverage of the cinch Championships at The Queen’s Club and the Rothesay International Eastbourne will be carried on BBC network television and digital services.
Crystal Palace has partnered with global payments enabler Guavapay to become the club’s official affinity card partner.
The three-year deal will include limited edition MyGuava Cards featuring a Crystal Palace design, made available via the MyGuava App.
Barry Webber, Chief Commercial Officer of Crystal Palace, commented, “This is an exciting partnership and one which offers our fans a unique rewards scheme. Guavapay are an innovator in the payment industry with extensive in-house knowledge and expertise to provide the very best solutions, and we’re pleased to now be officially working with them.”
Grant Wyatt, Head of Partnerships at Guavapay, added, “We are delighted to launch our new and exclusive affinity card in partnership with Crystal Palace Football Club. This innovative collaboration will provide Crystal Palace fans with a unique rewards scheme that will provide many benefits and opportunities to show support for the team. Crystal Palace are committed to enhancing the fan experience and we could not be prouder to contribute to their fostering of a deeper connection between the club and its supporters.”
Hibernian FC has agreed a new omnichannel retail and merchandising partnership with global digital sports platform Fanatics.
The long-term partnership sees Fanatics become the exclusive operator for Hibernian FC’s official online store, while also operating the club’s stadium store at Easter Road and event retail.
As part of the deal, Fanatics will also design, manufacture and distribute additional Hibs fan product.
Hibernian FC’s Head of Commercial, Murray Milligen, said, “We are committed to delivering a first-class retail experience to our supporters, so partnering with Fanatics – a world leader in sport – was the natural next step for us.
“We look forward to showing our fans the refreshed online and Easter Road stores, which utilise Fanatics’ global capabilities and vast experience across sport. This partnership is a ground-breaking one for Hibs and will have a hugely beneficial impact on our supporters.”
