Shorts: Manchester Utd, Rmg, Bradford

Manchester United Foundation has appointed a new Chair and members of the board of trustees. 

Collette Roche takes over from Richard Arnold as the Foundation Chair after his decade long tenure. 

Roche became a part of the Foundation board in March 2019 and assumed the role of chair in July 2023. 

Roche, “I’m delighted to welcome Christopher, Monica and Lottie to the Foundation board, and have enjoyed spending time with them today. Their combined experience is invaluable to the Foundation, and I look forward to putting their visions into practice in the coming months.” 

Racecourse Media Group (RMG) has appointed Ellipse as its official data and analytics partner. 

The multi-year partnership will see sports data and analytics company Ellipse ‘bring a new dimension to how fans consume and understand horse racing’ through AI and machine learning as well as pre-race and post-race insights. 

Guy Evans-Tipping, Chief Executive Officer of Ellipse, commented, “We are extremely excited to be partnering with RMG on this first-of-its-kind project in horse racing. Ellipse has proven experience in delivering innovative analytics metrics across sports and our aim with horse racing is to attract and engage a new audience. The team are hugely excited about innovating new performance metrics for RMG’s audience. It is a unique opportunity to demystify horse racing and will no doubt uncover new angles and narratives in the sport.” 

Rugby league club Bradford Bulls has announced a new partnership with La Romantica Beds. 

The partnership will see the La Romantica Beds logo feature on the Bulls’ 2024 jerseys and sponsor other events across the season.  

Siddique Amin, Managing Director of La Romantica Beds, said, “This is the start of a wonderful journey with the Bulls for La Romantica Beds. We look forward to helping put the team back to where it belongs in Super League. Thank you to Ian Stafford for being very accommodating throughout. Here’s to the future, up the Bulls!” 

Motorcycle road race North West 200 (NW200) has announced Briggs Equipment as new title sponsor in a three-year title sponsorship agreement. 

Alongside the financial investment in the NW200, Briggs Equipment and Balloo Hire will also provide machinery and infrastructure within the paddock area. 

Gary Clements, Managing Director, Briggs Equipment, said, “It feels great to confirm that the Briggs North West 200 will bring the best road racing in the world to the Triangle circuit in May next year,”  

“Together with our Group company, Balloo Hire, we have a long-standing relationship with the North West 200 and this is the ideal opportunity to strengthen that connection for many years to come. 

“We know the fantastic work Mervyn Whyte and his team put into the event and we will help in whatever way we can. 

“Briggs has always been committed to supporting the local economy and this event is vitally important for businesses in the region. For many, it is the biggest week of the year, and we are proud to play our part in making sure it continues.” 

Obstacle brand Spartan has announced Huel as its official complete meal partner in the UK for the next two seasons.  

Huel is a meal replacement brand, with products available as powders, bars, as well as grains and pastas. 

Huel will be adding its complete meal products to all four UK Spartan extreme racing events.  

Matthew Brooke, Managing Director of Spartan, said, “We are beyond excited to have Huel on board for the 2024 and 2025 seasons. Their dedication to providing high-quality nutrition aligns perfectly with the values of Spartan, and we look forward to enhancing the event experience for our participants together.” 

Julian Hearn, Chief Marketing Officer and Founder of Huel, added, “We are excited to announce our collaboration with Spartan for the 2024/25 seasons, bringing complete nutrition to the upcoming events and supporting the nutritional balance of participant diets. This syncs perfectly with our mission to make nutritionally complete, convenient, and sustainable food accessible to everyone.” 

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