Shorts: Manchester Utd, Tgi, Burnley

Manchester United has partnered with global ecommerce platform Scayle.

The deal sees Scayle become the Red Devils’ new official e-commerce platform partner with the club’s ‘new e-commerce experience will launch later this year.’

Phil Lynch, Chief Executive Officer of Direct to cConsumer Products & Experiences, said, “Manchester United is always looking for new and innovative ways to improve our fans’ experience. We are delighted to be partnering with Scayle to further enhance our e-commerce offering, delivering an exceptional fan experience through personalisation and a premium best in class commerce platform.”

Tobias Ring, Managing Director of Scayle, added, “Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one e-commerce platform for enterprise brands and retailers. We are looking forward to closely partnering with the club and demonstrating our ability to elevate customer experiences on such a global and storied stage. We will give our all to co-creating an e-commerce presence that Manchester United fans are proud of and does justice to the club’s legacy of continuously redefining excellence, both on and off the pitch.”

Premier League football club Burnley has agreed a talent share with SPFL club Dundee United.

The partnership will ‘foster a platform to engage and enhance emerging and developing talent within competitive football, while creating fresh opportunities for both clubs to pursue their shared ambitions.’

The agreement, which has already seen of Dara Costelloe and Owen Dodgson join Dundee from Burnley, comes as both clubs continue their first respective seasons back in the top-flight of English and Scottish football.

Alan Pace, Chairman of Burnley FC and Managing Partner of ALK Capital, said, “We are thrilled to embark on this new journey with Dundee FC, who like Burnley, share a rich history and passionate fanbase. This relationship enhances our collective strength and will bring about some fantastic opportunities for shared growth and success.

“The Scottish Premiership is an excellent proving ground to progress young and emerging talent, as well as providing a potential gateway to European competition.

“We’re looking forward to working closely with Dundee FC and creating meaningful mutual and lasting impacts both on and off the pitch.”

The Bloomberg Square Mile Relay has announced Reflo as its new global apparel partner.

The sustainable performance-wear brand will be providing finisher T-shirts at the worldwide events and will plant one tree for each tee used at its races.

Taking place in the heart of 13 of the most vibrant financial cities all across the world, the Bloomberg Square Mile Relay ‘uses the power of sport and physical activity to address social challenges in each race city, with charity projects that deliver lasting positive social impact through The Extra Mile programme.’

Reflo’s fabrics use 50% less energy and produce 70% less carbon than virgin polyester, requiring no new oil.

James Hassett, Managing Director at TrybWorld, said, “Brilliant to be able to create partnerships so well aligned to what we care about.

“Welcome to the team Reflo Can’t wait to kick-off the Relay season together in Dubai on, 15th February, and collaborate through the whole 13-race series this year!”

EFL Championship football club Norwich City has announced a partnership with HR technology company Lattice, that will become the club’s newest primary partner.

The relationship with Norwich City will see the Lattice platform used across different departments of the football club.

Ed Turnham, Head of Sales and Acquisitions for Norwich City, said, “We would like to extend a warm welcome to Lattice, who will become our partner in driving high performance across the club.

“They are a truly global business with a fantastic product that is used by companies the world over to build better businesses and healthier company cultures.

“The Lattice platform will be a valuable tool for our workforce management and we are excited to begin its use.”

Salford Red Devils has announced a partnership with the Trafford Centre.

Trafford Centre will host the Salford Red Devils’ season launch event on the 27th of January.

Chris Irwin, Chief Commercial Officer at Salford Red Devils, said, “Trafford Centre provides an ideal platform for us to kick off our season with a bang. The exhibition training sessions and interviews will give our fans a closer look at the talent and dedication within our teams. We’re grateful for this opportunity to connect with our community in such a dynamic and engaging manner.”

Simon Layton, Centre Director at Trafford Centre, added, “We’re thrilled to welcome Salford Red Devils for their season launch event at the Trafford Centre, offering a unique blend of sportsmanship and entertainment for our guests. We look forward to hosting the exhibition training sessions and interviews, providing an immersive experience for fans and visitors alike.”

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