Shorts: Mapei, Saints, M&C Saatchi
Mapei has become an official partner of the 2023 UCI Cycling World Championships.
The Italy-based chemical manufacturing company has been involved in international cycling for more than a decade, and will now back the inaugural staging of the event, which will be held in Glasgow and across Scotland in August 2023.
Ticketmaster Sport has become the new ticketing services provider for Northampton Saints from the beginning of the 2022-23 season.
The top-tier Premiership Rugby team will benefit from enhanced sports ticketing technology solutions, including a new intuitive ticketing website.
Barclays has appointed M&C Saatchi Sport & Entertainment as its sports activities advertising associate.
The company, which takes over from Iris, will be tasked with activating Barclays and Barclaycard’s sports and leisure portfolio, which includes the Premier League and Women’s Super League.
Utilita Energy has become the new main shirt sponsor of English Football League Championship club Luton Town.
The existing back-of-shirt sponsor expanded its partnership until the end of the 2021-22 season after the second-tier club terminated its deal with JB Developments last week due to contractual breaches.
British headwear brand Tokyo Time has announced an official partnership with the NFL Player Association (NFLPA).
The partnership will see the launch of an initial collection consisting of six cap and hat products, each featuring a character emoji of NFL players, including Tom Brady and Dak Prescott.
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