Shorts: Matchroom Sport, British Triathlon, Mercedes
Matchroom Sport has announced UK digital insurance brand TOM as its new official group insurance partner.
Covering all major UK events across the respective Matchroom Boxing, Professional Darts Corporation and World Snooker Tour calendars, the deal is the first of its kind for Matchroom Sport.
Matchroom Sport chairman, Eddie Hearn, said, “We are thrilled to welcome TOM, for what is truly a unique and monumental partnership for our Group.
“TOM and Matchroom are both grounded in family values and legacy. We believe in paving the way for the new generation, which I know first-hand, thanks to the incredible destiny passed on to me by my dad, Matchroom Sport Life President, Barry Hearn.
“As a father myself, I can’t think of anything more important than protecting my own. And because we’re a family-run business, we know how important it is to protect the people closest to you. This deal will hopefully help protect many future generations of our fans across our key sports.”
British Triathlon and sportswear brand Descente have extended their partnership in new multi-year deal.
The four-year renewal will see British Triathlon and Descente continue to collaborate on performance wear, including the development of exclusive ‘Inspired by’ collections and replica kits that will reach international markets in Japan, Korea, and China.
As the official performance apparel partner of British Triathlon, Descente will provide elite athletes with high-performance trisuits and sportswear, while also equipping British Triathlon staff with premium workwear designed for comfort and functionality.
Ruth Daniels, Chief Executive of British Triathlon, said, “Our partnership with Descente is built on shared values of innovation, performance, and excellence. We are delighted to extend this collaboration for another four years. Their athlete-first approach and pioneering research and development—created in close consultation with our World Class Programme athletes—make them an invaluable part of our journey to sustained success on the international stage.”
Mike Cavendish, Director of Performance, added, “The Descente trisuits don’t just perform at the highest level—they inspire confidence. With cutting-edge technology, an unmistakable design, and an athlete-focused approach, they bring our team together and make us stand out every time we compete. Equally important is the premium sportswear that the performance team wear so that they are also able to perform at their best every day when supporting the world class performances of our athletes.”
The Mercedes-AMG PETRONAS Formula 1 Team has partnered with nature-based carbon developer Chestnut Carbon to ‘support high-quality carbon removal projects across the southeastern United States.’
The new relationship between the Brackley-based motor racing team and Chestnut Carbon will aim to deliver ‘impactful climate projects that scale the rejuvenation of damaged land.’ The first project is the restoration of 200 hectares of degraded agricultural acreage into vibrant biodiverse forests through the planting of over 260,000 native trees.
By investing in Chestnut Carbon, Mercedes is looking to secure ‘nature-based carbon removal credits to compensate for future residual emissions and encouraging the growth of this key sector.’
Toto Wolff, Team Principal and CEO, Mercedes-AMG PETRONAS Formula 1 Team, said, “We are determined to lead by example in the pursuit of sustainability. We’re excited about the growth of our sport in the United States and committed to supporting projects there as we work towards our goals. This collaboration is an important step in our strategy to address residual emissions in our carbon footprint. It underscores our commitment to become one of the most sustainable global sports teams.”
UK-based sports production company Tell has appointed two new Managing Directors to its senior leadership team.
Along with the announcement of a new global office in Kuala Lumpur, the agency has revealed Jack Nicklin will join the business in a newly created Managing Director role in the UK. Bringing a variety of experience from positions at IMG, BBC, Cricket Australia, and Channel 4. Nicklin, is a specialist in broadcast and video production. Most recently, he was Production Executive with World Rugby.
Alex Wong joins as Managing Director for SEA, based from the company’s new office in Kuala Lumpur. Wong is a broadcast and live graphics specialist, formerly of AE Live, who has vast experience with organisations and events such as Badminton World Federation, Asian Football Confederation, Professional Triathletes Organisation.
The company also appointed Emma Peel as Head of Brand and Communications. Peel is a communications specialist with 18 years experience in the sports industry for companies, federations and events including UFC, IMG, LOCOG, UK Athletics and Women in Sport.
The company specialises in technical production services and solutions including management, crewing and kit across broadcast and remote production, live streaming and distribution, sports presentation and graphics.
Company Director and founder, Tom Ellis, said, “In response to the demand and opportunities which are coming to Tell, we’re entering into a period of growth which is incredibly exciting. That starts with strengthening our leadership team with some standout talent from the industry and opening international offices.”
Super League club Leeds Rhinos have expanded their partnership with Warners Fish Merchants.
With the Warners Fish Merchants Ltd logo already appearing on Rhinos Women’s kit and on Ronnie the Rhino’s shirt, the expanded 2025 partnership will see branding also feature on the top back of the Rhinos men’s first team playing shirts, as well as the top back of the men’s Academy and Scholarship shirts.
Warners Fish Merchants will also continue to sponsor Cam Smith, Harry Newman and Presley Cassell, having sponsored Cam and Harry since 2016 throughout their entire senior careers along with Presley since 2024. It also sponsors Rhinos Women’s player Connie Boyd.
DAZN has agreed a partnership with Spanish-language media company TelevisaUnivision for the FIFA Club World Cup 2025 in the United States.
Under the terms of this partnership, 18 matches of the FIFA Club World Cup 2025 will be available for fans to watch in Spanish on TelevisaUnivision’s leading U.S. networks Univision, UníMas and TUDN.
DAZN and TelevisaUnivision will jointly produce an extensive slate of programming surrounding the matches, including co-branded studio shows, and work closely together on a promotional and marketing strategy that will maximize reach of the tournament to millions of soccer fans in the U.S.
Shay Segev, DAZN Group CEO, said, “DAZN’s wide-ranging partnership with TelevisaUnivision is an important part of our distribution strategy for the FIFA Club World Cup 2025, and will ensure that every soccer fan in the U.S. can watch the tournament how they want. As well as delivering top-quality programming, we look forward to collaborating on marketing and ad sales, creating an unparalleled offering for brands and audiences alike.”
Bristol Sport has ended its partnership with Hub Realisations Limited (formerly Huboo Technologies Limited) after the company failed to meet the terms of its sponsorship agreement.
Huboo entered administration in December 2024, and its business and assets have since been sold.
Bristol Sport, which oversees the commercial operations of Bristol City, Bristol Bears, and other sporting entities, has confirmed the termination of the sponsorship deal.
Gavin Marshall, Bristol Sport CEO, said, “Huboo will now be replaced on the front of the match shirts for Bristol City and Bristol Bears men and women’s teams with immediate effect.
“We look forward to announcing our new front of shirt partners for the remainder of the season ahead of this weekend’s fixtures.”
Super league side, Warrington Wolves have partnered with 10:10 Games for the 2025 season.
Warrington Wolves have secured this agreement as part of their ongoing fan engagement initiatives.
As part of the deal, Funko Fusion will sponsored the club’s Matchday Predictor game, where fans can predict seven outcomes for every Warrington Super League and Challenge Cup match.
The game allows supporters to compete in private mini-leagues and on the overall leaderboard. Funko Fusion will also sponsor the club’s Player of the Month awards.
Warrington Wolves’ mascot, Wolfie, will be available as a playable character in Funko Fusion.
Karl Fitzpatrick, Warrington Wolves CEO, said, “This collaboration is a fantastic way to connect our fans in a new, exciting space through a number of interactive activations.”
UK-based creative agency Redtorch has appointed Ben Aquilina as Creative Director.
Aquilina will played a key role in shaping the agency’s brand and creative vision and will now oversee its creative direction.
Previously he has worked on global brand campaigns for organisations including the International Olympic Committee, Adidas, Porsche, UNESCO, and WWF.
“My experience in developing brands for global organisations, alongside my work with purpose-driven non-profits, – aligns perfectly with Redtorch’s vision.” Said Ben Aquilina
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