Shorts: Mclaren Racing, DAZN Bet, Ukactive
Sportswear brand Castore and Surrey-based McLaren Formula 1 Team have agreed to further their partnership to include the Arrow McLaren SP IndyCar team (AMSP). The new partnership will begin in 2022 when Castore will become the official license and official sports apparel partner.
Castore will be launching a replica apparel range, fanwear and core fan accessories, which will be available to purchase via McLarenstore.com alongside the existing McLaren x Castore replica, teamwear and fanwear collections. In addition to the fanwear range, Castore will also be providing the three car Arrow McLaren SP drivers, team and management with teamwear to be worn across all race weekends.
Rich Brooks, Brand Director – Motorsport for Castore, said, “We’re incredibly excited to further our partnership with McLaren and Arrow McLaren SP. IndyCar is brand new territory for us, and we can’t wait to further showcase the Castore brand on the motorsport global stage. BETTER NEVER STOPS at Castore, and we continue our commitment to push innovation and demand for excellence.”
Sports betting brand DAZN BET has unveiled the appointment of gambling industry expert Mark Kemp as CEO. DAZN BET is a recently announced strategic partnership between DAZN Group and Pragmatic Group, a platform technology and content provider for the betting and gaming industry.
Kemp is a digital leader with 20 years commercial, senior management experience building, marketing and operating B2C products, previously serving as Managing Director of Ladbrokes Coral.
ukactive has announced its flagship event, Active Uprising, will return this year with the theme focused on ‘Leading our sector into the future’. The event will take place on Thursday 30th June at the International Convention Centre in Birmingham, as the city prepares to host the Commonwealth Games 2022.
The conference will showcase progress across the sector and help to inspire delegates through motivational speakers and thought leadership, all as part of ukactive’s role to protect, inform, and advise members.
The United Rugby Championship (URC) has digitally revealed the trophy that will be presented to the league champions at the first URC Grand Final on 18th June.
The silverware is the result of a collaboration between the Bath-based design agency Matter and master silversmiths and Sport Industry Group partner Thomas Lyte, makers of the FA Cup, the William Webb Ellis Rugby World Cup, the Ryder Cup and the Sport Industry Awards.
Image: Shutterstock
