Shorts: McLaren Racing, Dazn, Ipswich Town
Super League Triathlon (SLT) has announced a new partnership with NGX (Nutri-Genetix), which sees the Aylesbury-headquartered company become its official shake partner.
The new partnership with the genetically personalised nutrition shake company has been agreed ahead of the upcoming SLT Championship Series event in London, which takes place Sunday 4th September.
Matt Caren, Head of Brand Partnerships at Super League Triathlon, said, “NGX is a cutting-edge product that leads on innovation and so has perfect synergies with Super League Triathlon. We are delighted to be partnering with NGX and to work with them as our biggest ever Championship Series gets underway in London on September 4th.”
English Football League (EFL) One football club Ipswich Town has extended its partnership with UK home design and installation company KBB Centre.
The partnership includes naming rights of the Sir Bobby Robson North Stand at the club’s 30,000-capacity Portman Road stadium. As such, the stand will now be officially renamed as the ‘Sir Bobby Robson North Stand, sponsored by the KBB Centre’.
Rosie Richardson, Town’s Director of Sales, said, “We have enjoyed the support of The KBB Centre for many, many seasons. They are a local and loyal company who have taken their involvement with the club to the next level.”
English Football League (EFL) Two football club Crawley Town has announced global NFT platform XCAD Network as its new sleeve sponsor.
Crawley Town is building on its connection to Web 3.0 after being taken over by WAGMI United in April 2022, a group of US who are seeking to reimagine how professional sports teams are owned and operated through the use of blockchain technology.
Preston Johnson, Co-Founder of WAGMI United and Co-Chairman of Crawley Town Football Club said, “At WAGMI United, we’ve said from the beginning that we want Crawley Town to be ‘the internet’s team.’ From building a digital community of passionate fans cheering the club on from across the globe to having our players step on the pitch with Snowfro’s iconic Chromie Squibble on their shirts, we’re bringing the power of Web3 to football with every single match.”
English Football League (EFL) Two football club Rochdale FC has announced a new partnership with MatchWornShirt, the global online platform that sells match-worn football kits.
The sponsorship kicks off on Tuesday 23rd August when the Dales plays its Carabao Cup Round Two game against Sheffield Wednesday, with the MatchWornShirt logo appearing on the team’s sleeves.
Adrian Hunt, Rochdale FC’s Head of Commercial, commented, “As a club, we’re delighted to be partnering with MatchWornShirt and we feel the upcoming Carabao Cup tie at Hillsborough is the perfect place to start. We’re looking forward to the partnership and building on our relationship with them in the future.”
