Shorts: Middlesbrough FC, Pat Cummins, Stuart Broad

09 Jun 2025 | Sport Industry Group
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Castore has been confirmed as Middlesbrough FC’s official kit supplier from the 2025/26 season onwards.


Castore has entered a multi-year agreement with Middlesbrough FC to provide all on-field and training wear for the club’s teams. The partnership has marked the latest addition to Castore’s UK football portfolio, which has included deals with clubs across the Premier League and EFL.

The collaboration has aligned with Castore’s domestic growth strategy and has come ahead of Middlesbrough’s 150th anniversary, which will fall during the 2026/27 season. A commemorative kit collection is set to be produced as part of the partnership.

The club has planned to release the first Castore-designed home kit in July 2025, ahead of the new campaign, through its stadium store and official website.

Danny Downs, Chief Commercial Officer at Castore, said, “We are incredibly proud to partner with Middlesbrough FC, a club with a proud legacy, loyal fanbase, and exciting future. At Castore, we share Boro’s values of hard work, passion, and dedication, and we look forward to creating high-performance kits and apparel that players, staff, and fans can wear with pride.”


Australian cricket captain Pat Cummins has visited Jeremy Clarkson’s Diddly Squat Farm ahead of the ICC World Test Championship Final.

Cummins, a Prime Video ambassador, swapped the cricket pitch for the countryside for a day of activities with Jeremy Clarkson and the Diddly Squat Farm team.

The visit included testing a cricket bat handmade from English Cricket bat Willow grown on the farm.

Under the guidance of Charlie Ireland, Cummins saw Jeremy’s venture of growing English Cricket bat Willow to produce cricket bats, a new project revealed in Season Four of the show. After a tour of the farm and driving Clarkson’s tractor, Cummins took part in a game of backyard cricket.

Pat Cummins, Australian men’s cricket captain and Prime Video ambassador, said, “I’ve watched every episode of Clarkson’s Farm and visiting the team from Diddly Squat Farm ahead of training for the World Test Championship Final was a real treat.

The life of a farmer is just as chaotic as you see on the show, and I was very impressed with Charlie’s idea to grow English Cricket bat Willow. Thanks to Jeremy and the team for hosting me.”


England cricket legend Stuart Broad has been announced as brand ambassador for The Halo, a collection of homes at Oval Village by Berkeley.

The homes are set within the frame of a restored Victorian gasholder and overlook the Kia Oval cricket ground.

The Halo homes feature private terraces with views of the world-famous stadium.

The development is located in Zone 1 and includes amenities such as a spa, cinema, pool, and rooftop views.


Royal Gourock Yacht Club has announced a sponsorship deal with Titan Spirits for the 2025 Clyde One Design Regatta.

The event is set to take place on 5th July 2025, bringing together competitive one-design sailing classes on the waters of the Firth of Clyde.

Titan Spirits, a company based in Scotland, has agreed to support the regatta.

Their involvement highlights the profile of the Clyde One Design Regatta, which includes fleets such as the Etchells, Loch Longs, Pipers, and Flying Fifteens.

The regatta is a key event for sailors and spectators from across the Clyde Yacht and Sailing Clubs.

The support from Titan Spirits will enhance both the racing programme and the post-race hospitality.


Marketing agency Blueprintx has been appointed by training aid brand Curl Master to provide integrated marketing services

The partnership coincides with Curl Master’s brand launch today, marking a step for the training aid brand as it enters the market, with further announcements expected.

Rob Hughes, Co-founder, Blueprintx, said, “We are delighted to welcome Curl Master to our marketing division as a new brand client. They have developed a truly unique product and we’re excited to be working across all activation touch points for the brand.”


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