Shorts: Mk Dons, Crawley, Dundee UTD
EFL League Two club MK Dons has agreed a three-year extension with Suzuki GB PLC.
This new commitment further extends the football club’s long-standing relationship with the Japanese vehicle manufacturer, which first became title partners back in 2014.
The Suzuki logo will remain adorned the Dons’ first-team playing and replica shirts through to the end of the 2026/2027 campaign and there will continue to be extensive Suzuki branding around Stadium MK.
Additionally, Suzuki has maintained its investment into MK Dons’ community initiatives, which embraces the many inclusion and disability activities run by the MK Dons Sport and Education Trust (SET).
Pete Winkelman, Chairman of MK Dons, said, “Not only will it be fantastic to see the globally-recognised Suzuki logo remain on the first-team shirts, I’m also thrilled that they will be able to continue their excellent work in the Milton Keynes community alongside the MK Dons Sport and Education Trust.
“Suzuki are a credit to our city and we’re extremely proud to have this association with them. It’s a privilege for us to work alongside a company who are at the top of their game, who care so much about our Football Club and Milton Keynes.”
Takanori Suzuki, Managing Director of Suzuki GB PLC, commented, “Our long-established sponsorship of MK Dons has once again proved a successful and mutually beneficial partnership.
“Continuing as title sponsor for another three years provides a solid foundation on which to further our relationship with the club and maintain the support of the renowned and invaluable work of MK Dons in the surrounding community.
“As a global brand we are delighted to announce our further extension of sponsorship; as well as reaching out to people outside our business, we also see it as a great way of building pride, unity, and engagement with our head office employees, many of whom are actively involved as volunteers at various MK Dons and SET events throughout the year.
“Suzuki has been based in Milton Keynes for 18 years and we are very proud to be part of the area’s successful commercial sector”.
EFL League Two football club Crawley Town has announced Nuffield Health as the club’s new official health and wellbeing partner for the next two seasons.
As part of the agreement, the healthcare charity will provide the Red Devils with access to its gym facilities and hospital services that will ‘aid recovery and diagnosis to the first team medical department.’
Nuffield Health’s logo will also appear on the front of Crawley’s 2023/24 training and travel range as part of the deal.
Jayme Ablitt, Commercial and Communities Manager at Crawley Town, said, “I am delighted to have Nuffield Health on board for the new season. The services that they offer are excellent and are perfectly suited to what we need. As a club, we will now also have access to a fantastic range of hospital services that will help the medical department identify and aid injuries earlier and more efficiently.”
Laura Whiting, Customer Experience Manager at Nuffield Health, added, “All of us here at Nuffield Health could not be prouder to be the official Health and Wellbeing partners of Crawley Town Football Club for the next two seasons. We know the club means a lot to a lot of people in the local community, and it is an absolute pleasure to be able to support a fantastic local team and to be a part of their journey. Exciting times ahead!”
Scottish Championship football club Dundee United has announced that its long-term partnership with JF Kegs has been extended for a further year.
As per the extension, the JF Kegs logo will be adorn on the back of the shirts of the first-team for the upcoming season.
JF Kegs sponsorship will be seen when Dundee United’s Scottish Championship campaign begins against Arbroath FC on Friday 4th August.
Jimmy Fyffe, Managing Director of JF Kegs, said, “We are thrilled to extend our support to Dundee United for a further season. This is a massive campaign for the club, and everyone at JF Kegs will be behind Jim and the team as we look to bounce back to the Premiership”.
Elliot Shaw, Head of Commercial and Sponsorship at Dundee United, added, “JF Kegs are fantastic supporters of the club and we are delighted to extend their long-term backing by a further year. I would like to extend my thanks on behalf of the club to Jimmy and the team; we look forward to working together over the course of season 2023/24″.
The English Ice Hockey Association (EIHA) has agreed a partnership with GameDay.
Gameday, a provider of digital solutions in the sports industry, will provide a new digital platform to ‘support management of the sport across the national game.’
The EIHA hope the digital sports management ecosystem will enable quicker release of fixtures for the upcoming season, which have currently been held up due to ‘unforeseen circumstances relating to the National Division.’
Barrie Archer, Chair of the EIHA, said, “We are delighted to be working with Gameday on this new and exciting venture that will allow the efficient and effective management of the sport.
“Gameday have a great reputation with other NGBs around the world, and their commitment to developing solutions for sport management has already been evident in our work with them to date.
“This partnership is hugely positive for the sport and we look forward to seeing what we can achieve together.”
Greg Sturge, Director of Strategy at Gameday, EMEA, added, “The English Ice Hockey Association are a great governing body with a clear vision to grow and develop their fast-paced, engaging sport across the country. We know that Ice Hockey fans and participants are some of the most passionate and engaged sporting followers, and we are very excited to be rolling out our Membership & Competition Management software across the sport.
“With some sport-specific features, such as Ice Hockey team/scoresheets, already having been developed as part of the project and our commitment to the sport, we are looking forward to expanding this partnership in the coming years and growing our presence and support of Ice Hockey as a whole across the country and region.”
EFL League Two football club Swindon Town has added two brands to its partnership roster.
The club has confirmed that Barnes Coaches will become the home shirt sleeve sponsor for the 2023/24 season and the club’s official away coach supplier for the next three years.
As well as the Barnes Coaches logo featuring on the home sleeve for all home EFL League games and several away matches, there has been a commitment by both parties to develop their long-term partnership to incorporate the academy sides and the women’s team.
The South-West side has also announced that Veezu, a private car firm, has extended and expanded its partnership with the club for the 2023/24 season as it becomes the club’s official home short sponsor.
As part of the partnership, Veezu will continue to deliver the matchday ball to the centre at each home game during the League Two campaign. Once again, the child driving the car will be chosen by the Swindon Town FC Community Foundation.
Speaking on the Barnes Coaches deal, James Watts, Commercial Manager at Swindon Town, said, “We are delighted that Barnes Coaches have sponsored our home sleeve for the 2023/2024 season. With this new product being announced by the EFL a few weeks ago, we are delighted that we were able to partner with Barnes Coaches not only for this season but for the next three years”.
Following the expanded extension with Veezu, James Watts, added, “We as a club are delighted to welcome Veezu back for the 2023/2024 season as our home short sponsor as we once again look to develop our partnership and focus on work in the community.”
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