Shorts: MSQ S+E, Red Roses, England Netball
MSQ Sport + Entertainment has strengthened its leadership team by appointing Kim Broadbent as Managing Partner.
Broadbent, previously Managing Partner at Havas Play, has joined the agency to oversee its growing portfolio of clients. At Havas Play, she led campaigns for brands including Jaguar Land Rover, EE, and BT, as well as rightsholders such as The FA, Major League Baseball, and Premiership Rugby.
Her appointment follows the recent hiring of Georgia Bridgwood as Strategy Partner in late 2024. Broadbent and Bridgwood will work alongside agency founders Steve Martin and Jamie Wynne-Morgan.
The agency – which was recently named by Campaign UK as one of the top five agencies to watch in 2025 – plans to add a Creative Partner to its leadership team in the coming months.
Broadbent said, “I’m delighted to be joining the MSQ S+E leadership team at this time in the agency’s journey. Being able to work closely with Jamie and Steve to build and lead an ambitious team of specialists to deliver brilliant work for our clients, is hugely exciting.
“We’re already working with an impressive set of brands, so I’m really looking forward to getting going on what is lining up to be an incredible year of sport and for the agency.”
Red Roses players Abbie Ward and Natasha Hunt have become ambassadors for Crew Clothing.
The announcement follows the UK based, clothing brand’s partnership with the Red Roses in September 2024. Since then Crew Clothing has supplied the playing squad and non-playing staff outfits for all formal events and appearances.
Abbie Ward has won several Six Nations titles and has competed in two Rugby World Cup finals with the Red Roses. In 2024, she additionally made history as the first woman to benefit from the RFU maternity rules.
Natasha Hunt has 76 international caps and has twice helped the England squad reach the Women’s Rugby World Cup final. She played in the Grand Slam winning squad in the Guinness Women’s Six Nations and contributed to the Red Roses’ WXV title win in Canada.
Hunt and Ward join British tennis players Neal Skupski and Jodie Burrage in Crew Clothing’s expanding ambassador programme.
Naomi Parry, Head of Marketing for Crew Clothing said “We’re so pleased to be welcoming Abbie and Natasha on board as brand ambassadors.“
“Both are such impressive athletes, and their commitment, drive and values make them a perfect match for Crew. We’re so excited to support them this year, in what is set to be an incredible season for women’s rugby.”
England Netball have secured a multi-year deal with underwear company NIXI
Throughout the partnership NIXI will supply products to both the Vitality Roses and the Future Roses, equipping athletes with a choice of trusted, eco-friendly period products.
To kickstart the partnership, leak-proof underwear company NIXI Body, will be present at the upcoming Vitality Netball Nations Cup.
Mark Foster, Chief Commercial Officer at England Netball, said, “NIXI Body’s mission to keep women moving through menstruation, motherhood and the menopause is a natural fit with the work of NETBALLHer.”
Professional Triathletes Organisation (PTO) and World Triathlon have partnered with the Indoor World Cup Lievin to create new race that will be part of the World Triathlon Cup circuit.
The T1 Indoor Triathlon World Cup, will be delivered in partnership with the Lievin Triathlon Club, which has produced the innovative Indoor Triathlon Festival for the past three years.
The event will take place on the 22nd March 2025 and will again be delivered in a TV and spectator-friendly format.
Sam Renouf, PTO CEO, said, “Our decision to participate in this developing fast and furious format of Indoor racing lets us explore further partnership opportunities and seek to further promote triathlon and the incredible performances of its professional athletes.”
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