Shorts: Nfl, Millwall Fc, Sport:80
Global sports, events and talent management company IMG has become a strategic partner to the Global Esports Federation (GEF).
The agency will assist the federation with the staging of live content, brand creation, event management, marketing, media distribution, and partnership rights management, with the aim of accelerating the growth of its events portfolio. The pair have worked together before, with IMG acting as a consultant to the Global Esports Games Organizing Committee.
Paul J. Foster, CEO of the GEF, added, “It’s the connection and sharing of our human stories that are unlocking the superpowers of our time. We are proud to collaborate with IMG as we help to unite passionate brands with esports, sport, powerful technology and the Global Esports’ limitless innovation. We have seen the magic that powerful partnerships can create for our community.”
The National Football League (NFL) has announced that Henry Hodgson and Charlotte Offord, key figures in the NFL’s international marketing activities, are being appointed as the General Managers for the UK and Australia, respectively.
In Hodgson’s new role, he will have overarching responsibility for the successful delivery of NFL UK’s strategic priorities, including fan growth, maximizing live games, the overall development of the sport and supporting continued commercial growth in the UK. Offord will move from her current role as the NFL UK’s Senior Director of Marketing to drive business in Australia and New Zealand.
Championship football club Millwall FC has announced five-year agreement with sportswear brand hummel, which comes into effect for the start of the 2022/23 season. It will see hummel manufacture and supply the club with bespoke playing, training, and travel wear for the first team, Academy, Millwall Lionesses, Millwall Romans, and coaching staff.
Stuart Lock, Millwall’s Commercial Director, said, “We’re incredibly excited to be announcing details of what the club sees as a ground-breaking deal with a prestigious brand in hummel. It is clear that we share a long list of values and beliefs with hummel and we look forward to the partnership growing in strength during the months and years ahead of us.”
UK-based sports technology provider Sport:80 – a company that designs, delivers, and supports innovative cloud-based technology solutions for governing bodies of sport around the world- has been recognised with a Queen’s Awards for Enterprise.
The Queen’s Awards for Enterprise is an awards programme for British businesses and other organisations which excel at international trade, innovation, sustainable development or promoting opportunity. Sport:80 has been recognised in the awards’ International Trade category, awarded for growth and commercial success in international trade.
