Shorts: Northampton Saints, Chicago Bears, Manchester City
Host Broadcast Services (HBS) have announced a new digital partnership with Gallagher Premiership champions Northampton Saints.
The new deal will aim to bolster the club’s digital presence, with a particular focus on Loughborough Lightning and the Saints Academy.
The partnership has been designed to elevate the visibility of the club’s women’s and academy teams through digital content creation and distribution.
With Cinch Stadium at Franklin’s Gardens, home of Northampton Saints, confirmed as a host venue for the Women’s Rugby World Cup in 2025, and HBS appointed as World Rugby’s Host Broadcaster, the collaboration will support the growth of women’s rugby, celebrating it across multiple digital platforms.
The Saints’ content team have been working with HBS, who will be bringing their newly launched digital arm, skroller, to the project.
Jamie Aitchison, HBS UK Managing Director said, “Our goal is to bring the incredible stories, personalities and achievements of the women’s team and Academy to a broader audience, highlighting their hard work and the passion that drives them.”
HBS’ team are set to conduct workshops with Loughborough Lightening and Saints Academy players.
The company will also provide content production services across the board to boost their presence on their social media, raising the profile of the sport and the club.
The Chicago Bears have teamed up with UK streetwear brand Acid FC, as well as sportswear brand Mitchell & Ness, to launch a new London-themed collection.
The new range launches ahead of the NFL team’s fixture against the Jacksonville Jaguars on Sunday 13th October, which will be staged at Tottenham Hotspur Stadium.
The collection includes jackets, football shirts, t-shirts, and hats, and will be available for purchase exclusively at a pop-event at Mitchell & Ness’ new London shop on Saturday 12th October.
Bears legends Charles Tillman and Anthony Adams will also be in attendance.
“This unique and innovative approach blends culture, fashion and style with a European football flair,” said Kevin Warren, President and CEO of the Chicago Bears.
“The satin Chicago Bears jacket has creatively integrated the traditional Bear head into the classic Bears style guide. We are excited for all sports fans to enjoy this collaboration and connect to the Bears brand.”
Manchester City have released a new documentary film about Phil Foden, which is now available on the City+ content platform.
Titled ‘Our Phil’, the documentary follows the 24-year-old’s journey through the ranks at City, from being a ballboy to becoming a six-time Premier League champion
The film features interviews with Foden’s teammates, coaches and friends, including former City captain Vincent Kompany, legendary midfielders Kevin De Bruyne and Patrick Viera, and Nottingham Forest star Morgan Gibbs-White.
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