Shorts: Norwich City, Dazn, Veritone
English Football League (EFL) Championship football club Norwich City has announced Leeds-based clothing wholesaler Phoenix Worldwide Ltd as a new regional partner.
The partnership with Phoenix’s sister brand Buyworkwear commenced at the start of the 2022/23 season and incorporates the provision of new corporate uniforms for Norwich City staff, including new matchday suits and jackets.
Jonathan Casbon, Head of Partnerships at Norwich City, said, “We thank Ayyaz and his team at Phoenix for their help in enabling us to cater for all the matchday requirements across the club, ensuring we all represent Norwich City to the high standards we set for ourselves.”
Global sports entertainment platform DAZN has announced an international partnership with global multi-platform media company Anthem Sports & Entertainment, Inc. which will see DAZN deliver Anthem’s IMPACT Wrestling to its worldwide audience.
The multi-year agreement, which kicked off on 29th November, will give DAZN viewers in over 170 countries – including the UK and Ireland – access to IMPACT Wrestling’s weekly IMPACT! flagship series.
Additionally, DAZN viewers will have access to IMPACT’s PPV events and premium IMPACT Plus live specials, as well as select titles from IMPACT Wrestling’s archives, directly through the DAZN platform.
London-based global marketing and management agency Blueprintx has announced the signing of Nottingham Forest footballer Jesse Lingard to its management roster.
Blueprintx will now represent the England international exclusively on his global commercial and PR activity.
On the signing, Blueprintx’s co-founder George Woffenden, said, “We’re delighted to welcome Jesse to the Blueprintx family. Jesse has built an incredible brand over the course of his career and we look forward to continuing to grow it alongside him. It’s an exciting time for the agency following our rebrand and Jesse is a perfect demonstration of the exciting new talent & brands we Blueprintx has added to its roster.”
Veritone, Inc., creator of aiWARE, a hyper-expansive enterprise AI platform, has announced that sport commentator and former professional footballer Alan Smith will use AI voice to cover the FIFA World Cup in Qatar.
Now, through AI voice, fans will be able to hear real-time game updates from the announcer on their phone or computer in their local language. aiWARE™ solution powered Veritone Voice will give commentators the ability to ‘enhance and personalize fan engagement’ bringing their unique voice and cadence in multiple languages to a number of concurrent events.
Alan Smith, commented, “The ability to reach audiences around the world in their local language opens up a host of new opportunities for broadcasters and provides the best possible experience for the passionate fans. Providing one voice creates consistency for audiences and it’s a privilege that the selected voice will be the AI version of mine.”
In an unprecedented move, golf technology company Hole19 is teaming up with athlete training app Mobility Pro and sportswear brand HWPO in association with Callaway and adidas to offer an amateur golfer the chance to win a £100k investment for their debut year on tour.
The documentary-style competition, ‘The Shot’, will follow one golfer through a six-month tailored training programme of their body and mind, under the guidance of three-time PGA Tour winner Scott Stallings, in order to play their best golf and make the cut at Royal Liverpool Golf Club – where the investment awaits.
At the end of the program, one golfer will head to Open Qualifying in a bid to try and qualify for the 151st Open. Should they do so, Scott will be on hand at Royal Liverpool to prepare them for the two biggest rounds of their lives.
Speaking about the competition, Stallings said, “I’ll help the players to be the best version of themselves. This is an opportunity of a lifetime, and I want them to do everything they can prior to that to perform on the first tee.”
