Shorts: Nse, Everton Fc, BBL
National Student Esports (NSE), the official body of university esports, has announced that American technology company Intel has extended its partnership for the fourth year running. The two organisations will build on three years of working together to further support the university esports community in the UK.
Continuing as the headline partner for the British University Esports Championship, the official esports competition of British universities operated by NSE, Intel will continue its work supporting student employability through Intel FutureGen presented by NSE, which supports rising talent who want to forge a career in the esports and gaming sectors.
Alex Coulson, Managing Director of NSE commented, “Adding value to the student experience is an essential tenet of NSE, whether that’s through esports, community, or our more educational initiatives. We couldn’t be happier that Intel recognises the importance of aiding UK university students and has continued to show their support once again.
Over the past year, we’ve worked together on existing projects like the British University Esports Championship and the Intel FutureGen programme, but also introduced new student activities to recognise and reward individuals within the community, and will continue to do so throughout 2022/2023.”
Premier League football club Everton will play two fixtures in Australia as part of the inaugural Sydney Super Cup in November.
The Blues are taking part in the newly-created tournament, alongside reigning Scottish champions Glasgow Celtic and Western Sydney Wanderers. The games, which take place during the winter break for the 2022 World Cup in Qatar, launch the Sydney Super Cup, a bi-annual football event held in Sydney that will bring European football teams to New South Wales in Australia every two years.
Everton manager Frank Lampard said, “We are really looking forward to travelling to Australia later this year. The winter World Cup has provided us with this opportunity to visit an amazing country and play against really strong opposition. We’ve also got a lot of passionate Evertonians in Australia and we can’t wait to catch up with them.”
Drinks brand iPRO has announced that it is partnered with events organisation Keep Attacking, which will see iPRO become the official hydration partner for its adventure running event on the 9th of July.
Keep Attacking’s outdoor adventure running events include environment-friendly obstacles, which take place in military training areas. The courses are suitable for all abilities.
iPRO will supply the Keep Attacking event with bottles of iPRO Sport Edition – the brand’s hydration drink formulated to replenish the body and aid recovery from endurance exercises such as running.
The British Basketball League (BBL) has confirmed that it has removed the Team Payments Cap ahead of the 2022/23 season
Following a landmark £7m deal with Miami-based alternate investment firm 777 partners, the BBL has seen significant growth, leading to increased attendances across all teams competing in the BBL Championship, as well as the showpiece events across all competitions.
The league says the decision to remove the salary cap was overwhelmingly backed by the league’s clubs. The BBL stated that this move is “the next step to the British Basketball League achieving its goal of becoming a top-level European league, with its clubs regularly competing in top level competition.”
UK-based independent creative marketing agency Pitch has announced a new partnership with the BBC’s 50:50 The Equality Project.
50:50 The Equality Project is committed supporting the BBC and organisations around the globe to consistently create journalism and media content that fairly represents the world, by ensuring representation in media content. The initiative was launched by the BBC in 2017.
Chris Allen, Managing Director of Pitch Marketing Group, said, “We’re incredibly proud to be the first sport-focussed partner of the 50:50 The Equality Project. The partnership will play an important role in our ongoing mission to make Pitch a truly representative business. As a marketing agency we’re in the privileged position to be creating content for some of the biggest brands in the country that is seen by millions of people each year. However that comes with great responsibility and this partnership will ensure every piece of content that we create – both for our clients and our own channels – is representative of the brilliantly diverse country that we live in.”
