Shorts: Olympics, Mclaren Racing, Chelsea
Beds manufacturer Dreams has added Special Olympics GB to its list of partnerships British national multi-sport event associations, building on existing deals with the British Olympic Association (BOA) and British Paralympic Association (BPA).
Special Olympics GB is the national sports body for athletes of all abilities with intellectual disabilities. Dreams’ partnership makes it the first brand to sponsor Special Olympics GB. Dreams has recently been nominated for several awards at the Sport Industry Awards 2022 for its work with the BOA and BPA.
UK-based sports memorabilia business The Memento Group (TMG) has signed a new multi-year licence agreement with Formula 1 team McLaren Racing. The multi-year licence agreement will extend the relationship between McLaren Racing and The Memento Group until the end of the 2024 F1 season and is the largest commitment the F1 team has made to date to the F1 Authentic e-commerce platform.
CEO of The Memento Group, Barry Gough, said, “This is a great time to enhance our partnership. It marks an important step in giving those fans exclusive access to authentic merchandise, the latest memorabilia and for the first time ever, race-used McLaren car parts and bodywork.”
Gambling and sports betting company Parimatch Tech has denied reports it will end its partnership with Chelsea FC but did confirm it would be limiting joint marketing activity with the club in order to focus on its efforts helping Ukraine.
The two parties entered the partnership in August last year, with the deal running to the 2023-24 season.
The ABB FIA Formula E World Championship’s has announced its Gen3 all-electric race car will be unveiled at the Yacht Club de Monaco on 28 April ahead of the 2022 Monaco E-Prix.
The Gen3 car is evidence of the incredible progress in EV development achieved in the championship. Formula E has worked closely with the FIA and industry-leading engineers and experts in sustainability to ensure the Gen3 will also set the benchmark for sustainability in high performance race cars.
Image: Unsplash
