Shorts: The Open, Spartan, Inter Milan
Social media platform TikTok has agreed an exclusive content partnership with the PGA Tour, DP World Tour (European Tour), and The Open organiser, The R&A.
The three organisations will work with the social media platform to create golf content, including top players, behind-the-scenes clips, and tips on how to play.
There will also be features such as a bespoke hashtag challenge during the Scottish Open and The Open from 6th July to 15th July. The #Golf hashtag has already seen success on the platform, reaching 27 billion views to-date.
London-based sports, betting and gaming communications agency Square in the Air has entered into a joint venture with integrated marketing agency CTP to launch a new agency aimed primarily at the burgeoning sports betting and igaming sector in North America.
Chalk + Dog Communications, which officially launched on 12th July, will offer a range of services to B2B and B2C companies, including PR, sponsorship activation, social media, paid media, brand strategy, creative production, design, digital marketing, branding and analytics.
Chalk + Dog Communications will be headed up by Square in the Air Director Ben Cleminson and CTP SVP Public Relations Todd Graff, with support from both agencies’ full service creative and communications teams.
The Matt Ratana Rugby Foundation, the charity that was set up in response to the tragic death of a Metropolitan police Sergeant, Matt Ratana who was shot and killed on duty in 2020, has been announced as the gold charity partner of Spartan Race in the UK for 2022. Spartan Race is a series of endurance and obstacle races that that take place globally.
Aside from his work in the police, Matt worked tirelessly as rugby coach and mentor for all ages. The values of MRRF are inspired by Matt’s beliefs. The charity supports young people at risk of exclusion, difficult times or on the fringe of joining gangs.
London-based sports-data company Sportradar has announced a multi-year agreement with the Turkish Basketball Federation (TBF), marking its first significant partnership with basketball in Turkey.
Sportradar will deploy its comprehensive suite of services, including data collection, integrity services through the Universal Fraud Detection System, and the installation of the Synergy Automated Camera System, featuring motion-based AI video capture technology, across several TBF leagues in 27 venues around the country. As part of the agreement, Sportradar will distribute betting video content and data both domestically and internationally.
London-based OTT technology providor StreamAMG has been chosen by Italian football club Inter Milan to supply the technology behind its new online video service.
From the start of the 2022/23 season, the Nerazzurri will use StreamAMG’s services to run Inter TV, the Serie A club’s brand-new OTT service that offers on-demand exclusive club content around the men’s and women’s teams, plus live streaming from the club’s pre-season and academy campaigns.
Hugo Sharman, CEO at StreamAMG, said, “We are delighted to partner with a club with the history and stature of Inter, increasing our footprint across major football properties in Europe.”
NEO Studios, the sports-focused, full-service global production company based in London, and Italian production company ROMA PRESS have partnered with Diego Maradona Jr. for a new docuseries that will celebrate and analyse the life and legacy of his late father, football star Diego Maradona.
He Was My Father will chronicle Diego Jr.’s experience growing up as the unknown son of one of most celebrated and controversial soccer players of all time.
Diego Jr. commented “My father lived in the public eye, with all the controversy and speculation that goes along with that. Though it was a challenging road, it was also a great one that ultimately brought us together. It was important to me to set the record straight and to share my story – which is also my mother’s story – while honoring the true legacy of my father, Diego Maradona.”
