Shorts: Para Swimming, Everton Fc, Sky
The Manchester 2023 Para Swimming World Championships has announced Allianz as its official title partner.
The partnership with the German multinational financial services company will see the Para swimming event renamed as the Manchester 2023 Allianz Para Swimming World Championships.
The competition will take place from 31st July to 6th August at the Manchester Aquatics Centre, the 11th edition of the World Championships.
Following a partnership at the event’s 2019 edition in London, the agreement marks the second time Allianz has joined the event as title sponsor.
Craig Nicholson, Head of World Para Swimming, commented, “We are thrilled to have Allianz returning as the title partner of the World Championships. Allianz has a long history of support to Para swimming and has also previously been the title sponsor of the European Championships in Dublin 2018. This is the biggest event in the sport before the Paralympic Games in Paris and we cannot wait to see the world’s best in action at the Manchester Aquatics Centre.”
A total of 548 swimmers from 67 nations are set to compete in Manchester in what will be the third time the competition has been held in Great Britain following Glasgow 2015 and London 2019.
Everton FC has extended its partnership with Destination Sport Travel and Sportsbreaks.com.
The new multi-year deal will see the travel specialist support the club with all aspects of travel.
Destination Sport Travel, a UK travel management company, will continue as the club’s official team travel partner, and will work across the men’s and women’s senior teams, academy and wider business.
As the club’s official supporter travel partner, Sportsbreaks.com will continue to offer Toffees’ fans official match breaks for fixtures at Goodison Park and Everton Stadium, which includes an official match ticket and handpicked hotel accommodation.
In an addition to the partnership, Sportsbreaks.com has also pledged further support behind the club’s women’s team which will see the brand benefit from a strong presence at the team’s dedicated stadium, Walton Hall Park.
Richard Kenyon, Chief Commercial and Communications Officer at Everton Football Club, said, “We are really pleased to sign this deal with Destination Sport Travel and Sportsbreaks.com to continue what has been a positive partnership for the club and our supporters.
“We look forward to our fans continuing to enjoy the specially designed match break packages and thank Sportsbreaks.com for the additional support they are giving to our women’s team under this new agreement.”
Game4Ukraine, will be kicking off exclusively on Sky Max, in the UK and Ireland on Saturday 5th August at 5-9pm.
Sky Max has secured the UK and Ireland broadcast rights for Game4Ukraine, the charity football match set to help raise funds for the ongoing war in Ukraine.
Taking place on Saturday 5th August, the 11-a-side legends match will also be free-to-stream for everyone based in Ukraine.
Supported by Ukrainian President Volodymyr Zelensky and Ukrainian footballers Andriy Shevchenko and Oleksandr Zinchenko, Game4Ukraine will see Team Blue, coached by legendary Chelsea manager Emma Hayes, take on former Arsenal manager Arsene Wenger’s Team Yellow.
Gerard Piqué, Clarence Seedorf, Patrick Vieira, Fabio Cannavaro, Samuel Eto’o, Gianfranco Zola and Michael Essien are among the football stars set to play.
Fans will also be entertained throughout the event with Super Bowl-style performances where the stadium will transform into a concert venue. Artists performing include Alesha Dixon, Melanie C (DJ), Pete Doherty, The Pretenders, Tom Grennan, and Tom Walker, as well as Ukrainian artist Vakarchuk of Ocean Elzy Band and Boombox.
EFL Championship football club Cardiff City has extended its partnership with Everlast Gyms.
The deal will see Bluebird fans continue to benefit from exclusive discounts on memberships for the locally-based gym.
Richard Joomun, General Manager of Everlast Gyms Cardiff, said, “We are delighted to have Cardiff City back training with us at Everlast Gyms Cardiff, for what is a professional sports partnership of champions.”
James Bibby, Head of Commercial at Cardiff City Football Club, added, “I’m really pleased to renew our partnership with Everlast Gyms Cardiff. They’re a strong brand with the added benefit of having a local outlet, just over the road from the stadium.
“I look forward to continuing to work with them over the coming seasons and encourage all Bluebirds to go and take a look at their fantastic facilities.”
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