Shorts: Premiership Rugby, Hampshire, Dettori
Premiership Ruby has added brand performance agency Threepipe to its agency roster to help evolve its marketing strategy.
Threepipe’s initial focus will be to drive targeted awareness and ticket sales for the Gallagher Premiership Rugby Final on 27th May and to boost viewing of this season’s games and highlights at Premiership Rugby’s dedicated streaming platform, PRTV.
Threepipe will construct a performance marketing plan that will run across paid search, paid social, YouTube and DOOH as well preparing to support the 2023/24 season.
Rob Calder, Chief Growth Officer, Premiership Rugby, said, “Threepipe has great experience working with other sports and has a laser focus on delivering profitable campaigns as well as bringing in new audiences into the game. We are excited about seeing the strategy come to life.”
Premiership Rugby joins Threepipe’s roster of sports governing body clients that includes The England & Wales Cricket Board, The FA, UEFA and the NFL.
Hampshire Cricket and Southern Vipers has extended its partnership UK motor group Hendy.
The renewal will see Hendy branding appear on the shirts of both the men’s and women’s T20 teams for the 2023 campaign.
Hendy Group has now partnered with Hampshire Cricket for more than a decade and became the first brand to appear on the Southern Vipers kit in 2018.
Tom James, Head of Sales & Commercial Partnerships at The Ageas Bowl, said, “We’re absolutely delighted to renew our successful partnership with Hendy. Like us, Hendy are committed to serving the local community and it is great to be able to continue working together.”
Paul Hendy, Chief Executive, added, “Our longstanding partnership with Hampshire Cricket and Southern Vipers is a testament to the alignment of our two organisations in terms of our values, and our commitment to working within the local community. We are excited to see what all of the teams can achieve throughout 2023.”
The Howden Group has announced jockey Frankie Dettori as its latest racing ambassador.
Dettori is set to embark on his farewell tour in 2023 following a 35-year career in horse racing.
Insurance brokers Howden works as specialist provider of equine insurance solutions for equestrian associations, racecourses, racehorse trainers, stud farms, riding schools and horse owners, and is an official partner of Ascot Racecourse.
Frankie Dettori, said, “I am so pleased to be working with Howden for the upcoming flat season; my last as a professional jockey. Howden are great supporters of the sport that has been my life for more than three decades.
“Having spent the winter in America, I look forward to returning to the UK for the start of the flat turf season and in particular look forward to riding at Ascot, which holds so many special memories for me including of course, the ‘Magnificent Seven’ back in 1996!”
