Shorts: Psv, Scottish Rugby, Formula E
Dutch football club PSV Eindhoven has partnered with UK-based sports-partnerships business Eleven Sports Media, launching an all-inclusive partner programme dedicated to the local business community of Eindhoven.
The partnership will also see PSV become the first mainland European team to benefit from Eleven’s fan engagement technology.
With experience across the English Premier League and more recently breaking the US with numerous NFL and MLS teams, Eleven’s partnership model grants small- to medium-sized businesses the opportunity to align themselves with their local sports teams, through a proven blend of branding, experiential and activation services.
Frans Janssen, PSV Commercial Director, commented, “We’re incredibly excited to be the first mainland European club to partner with Eleven, and to see their passion come alive in the Netherlands, connecting the people of the region to the club that we are so proud of. The entertainment that Eleven will bring to the fan areas will be something new and innovative for our ticket holders. We’re excited to be the first to bring this to mainland Europe.”
Scottish Rugby has appointed Alexandra Whelan as a Non-Executive Director to its operational Scottish Rugby Limited Board, with immediate effect.
Alexandra is currently Senior Vice-President, Strategy, Growth and Marketing for IMG’s media business.
Her appointment closely follows that of John McGuigan, who was announced as Scottish Rugby Limited’s new Chair in May.
Speaking of her appointment to the Scottish Rugby Limited Board, Alexandra said, “I’m delighted to join the Board and look forward to helping to grow the sport. I’m a passionate advocate for rugby and its ability to foster connection and teamwork. Rugby, and sport more broadly, is navigating a period of significant change, and has an exciting opportunity to build on the momentum from this year’s Rugby World Cup and the growth in the women’s game.”
Scottish Women’s Football (SWF) and the Scottish Women’s Premier League (SWPL) have announced a partnership with ScottishPower.
As part of the agreement, ScottishPower will become the principal partner of both SWF and SWPL, sponsoring the Scottish Youth Challenge Cups and the Scottish Women’s Highlands and Islands League.
Keith Anderson, Chief Executive of ScottishPower, said, “We want to energise women’s football for both current and future generations and build a community of players that inspire even more people to play and enjoy the game.
“It’s an exciting time for the women’s game in Scotland with record attendances and fiercely contested competitions and I’m thrilled ScottishPower will play its part in helping to inspire girls to participate and support the development of infrastructure around the country to make this easier than ever.”
The ABB FIA Formula E World Championship has announced it will race in Tokyo for the first time in landmark tenth season.
The provisional calendar for Season 10 was published on Wednesday 21st June by Formula E and the Fédération Internationale de l’Automobile (FIA) following ratification by the FIA World Motor Sport Council and with the support of local ASNs (National Sporting Authorities) for each host city.
The race in Tokyo on Saturday 30th March 2024 will be the first FIA-sanctioned world championship motorsport event held in Tokyo.
Governor of Tokyo, Yuriko Koike, said, “I am delighted by the official decision that Tokyo will host a Formula E race in March 2024. Centering on spreading the use of zero emission vehicles, the Tokyo Metropolitan Government is accelerating actions in all realms to realize Zero Emission Tokyo, an environmentally advanced city that does not emit carbon dioxide. Formula E is held in major cities around the world as a road race for electric vehicles which do not emit exhaust gas or engine noise.
“This race will be held around Tokyo Big Sight in Tokyo’s bay area, where developments are underway to become a sustainable next generation city. Let’s all look forward to seeing up close the dynamism of this race to be held for the first time in Japan and cheer the racers on. The race will not only add momentum to the spread of zero emission vehicles but will also provide a wonderful opportunity to enhance Tokyo’s international presence by showing the attractions of our city to the world. Tokyo will join forces with the organisers and others related to the race to ensure its success.”
English Football League (EFL) Two football club Newport County AFC has announced a new commercial partnership with Best Blinds.
The Newport-based blind and shutter business will become the official sleeve of home shirt partner for the 2023/24 season.
Matthew Owen, Commercial Manager at Newport County AFC, commented, “We are delighted to welcome Best Blinds as our sleeve of home shirt partner. Their commitment to quality and exceptional service aligns perfectly with our values at Newport County AFC. We are confident that this partnership will bring great value to both Best Blinds and our loyal fanbase. We look forward to working together and creating memorable experiences for our supporters.”
