Shorts: Pto, Tour Of Britain, DAZN
The Professional Triathletes Organisation (PTO) has announced a partnership with the sustainable performance sportswear brand Pressio.
Under terms of the agreement, Pressio will deliver a brand-new range of sustainable merchandise for the PTO.
“We are setting the bar high – this will be the world’s most sustainable event range ever created,” said Pressio Founder, Jamie Hunt, a former professional triathlete and co-founder of sportswear brand 2XU.
“It is an honour to partner with the PTO. I’ve been competing in triathlon for 35 years and the PTO’s approach and unwavering commitment to the sport of triathlon is second to none. Their focus on bringing sustainability into their events is a great example of a commitment to put the athletes first. Having taken part in thousands of events around the world, it’s disappointing to see even top-tier event brands supplying low-quality, un-sustainably manufactured event gear – our partnership with the PTO will shine a light on best practice for the industry.”
Tour of Britain, the UK professional cycling race, has named UK cycling retailer Evans Cycles as its official retailer for the 2022 tour.
The omnichannel partnership includes Evans Cycles branding featuring at key points throughout the race and on the finish gantry clock as well as highlights-video sponsorship, digital advertising and social asset rights. There will also be in-store activations with Evans Cycles window takeovers and point-of-sale marketing.
Miles Rose, Tour of Britain Commercial Director, said, “Evans Cycles is a British institution in cycling and has played a key role in getting more people on bikes over the last 100 years. We are proud to finally announce them as the official retailer for the Tour of Britain 2022 and look forward to a great event next month.”
DAZN Group, the global sports entertainment platform, has announced that it has secured global rights to broadcast HEXAGONE MMA in the United Kingdom, United States, Mexico, Poland, Australia, New Zealand and many other countries globally.
The deal, which runs until March 2023, sees DAZN build on its extensive boxing and combat sports portfolio, following deals with the likes of Matchroom Boxing, Golden Boy Promotions, GGG Promotions and Naciones MMA.
The first event takes place on 28th August in Dubai, featuring fights including Loiseau vs Mytilinaki for the Bantamweight title and Ftouhi vs Sousa for the Strawweight title.
British Basketball League (BBL) team Leicester Riders has announced a deal with Vertu Motors for the 2022/23 season.
The deal, which runs for the duration of the season, involves supplying a number of cars from the Toyota fleet, branding on the team’s shorts and across the Morningside Arena and the provision of match day advertising opportunities.
Robert Forrester, Chief Executive of Vertu Motors, said, “Following our successful partnership with the Newcastle Eagles, we are delighted to announce a further deal in the BBL with Leicester Riders.”
Quadrant, the gaming, lifestyle, and esports organisation founded by British Forumla 1 driver Lando Norris, has extended its partnership with audio-visual technology provider Elgato.
Under terms of the agreeement, Elgato will serve as the organisation’s official streaming equipment partner.
Jamie MacLaurin, Chief Sporting Officer at Quadrant, said, “We’re very excited to announce the renewal of our partnership with Elgato. This partnership has elevated the quality of our content and live streams both on the Quadrant channel and our creators’ individual channels through continued support and supply of their top-of-the-line equipment.
“Elgato have been a tremendous partner and a pleasure to work with, and we look forward to building on the foundations we have already built together.”
