Shorts: Puma, Extreme E, Homme, Copa90
Sportswear company Puma – which provides kits for numerous top teams, including Manchester City FC – has hailed “brand momentum and operational flexibility” after posting record annual sales and earnings for the 2021 financial year.
Turnover increased by 32% year-on-year to €6.805bn (£5.673bn) to deliver earnings before interest and tax of €557m (£464m) – up from €209m (£174m) in 2020 – in spite of a rise in operating expenses from €2.265bn (£1.888bn) to €2.725bn (£2.271bn).
Extreme E has renewed a partnership with pan-regional Asia-Pacific sports broadcaster SPOTV ahead of season two of the electric SUV off-road racing series.
SPOTV will provide live coverage across Brunei, Cambodia, East Timor, Hong Kong, Laos, Macau, Mongolia, Myanmar, Philippines, Singapore, Vietnam, Malaysia, Thailand and Indonesia. Extreme E’s magazine programme, highlights, preview and review shows will also be shown on the SPOTV and SPOTV2 pay-television channels.
The UK’s Serious Fraud Office has confirmed it is conducting a criminal investigation into Arena Television, which collapsed late last year.
The agency said it had searched three sites and arrested two individuals with the support of the National Crime Agency as part of its probe into the business, which provided production facilities to a range of sports broadcasters.
HOMME, which produces skin, hair, make-up and body products for men, has announced a partnership with Spanish footballer Ferran Torres.
As part of the deal with the striker, who recently moved from Manchester City FC to FC Barcelona, a new deodorant has been launched as a bundle with limited-edition merchandise, such as footballs.
2Tone Creative has been appointed to handle the press and publicity for PickleballEngland.
Pickleball, a hybrid of tennis, badminton and table tennis, is one of the fastest growing sports in the United States. PickleballEngland was founded three years ago to support the accelerating growth of the sport and has ambitions to become officially recognised by Sport England.
Copa90, the football-focused media company, has appointed Chris Davis as Head of Media and Partnerships.
Davis previously held roles at Dentsu-owned Gleam Futures, as well as DailyMail.com and New York-based Vibrant Media.
