Shorts: Red Bull Racing, Calzaghe, North West 200
The Red Bull Racing Formula 1 team has announced a new multi-year partnership with online gambling and entertainment brand PokerStars ahead of the 2022 championship.
The two parties will work together to offer experiences, promotions, competitions and tailored content across PokerStars’ full offering of PokerStars Casino, PokerStars and PokerStars Sports products.
Joe Calzaghe CBE and fellow former boxer Darren Barker have teamed up to launch a new sports management company, International Sports Group.
The company, which has been set up with the stated aim of managing a stable of world champion fighters, will be backed financially by Australia-based property developer David Rothwell.
BBC Sport NI has extended its broadcast deal with the fonaCAB and Nicholl Oils North West 200 motorcycling event by a further two years, until 2026.
The agreement spans television, radio and digital platforms, with the BBC also offering live worldwide video-streaming coverage of all races and practice sessions during the week of the event.
Tipperary GAA has sealed a two-year sponsorship deal with payment services provider Fiserv.
Under the deal, Fiserv’s brand will receive exposure on the playing kit of the Irish Gaelic sports club’s senior, minor and under-20 men’s football and hurling teams.
Image credit: Lukas Raich – CC BY-SA 4.0: Edited for size
