Shorts: Right Formula, Wru, Forest Green

Global sports marketing agency Right Formula has won a competitive tender to be Qatar Airways’ retained agency for its Formula 1 activation programme.

Qatar Airways, which is the official global airline partner of Formula 1 until 2027, sees its branding feature around the track at every Grand Prix weekend, with increased involvement as title sponsor for three events, including the return of its home race in Doha.

As part of the new agreement, Right Formula will provide a number of services to Qatar Airways ‘to increase the effectiveness of its partnership and provide efficiencies in the delivery.’

The services include strategy, communications, hospitality and events.

Robin Fenwick, Chief Executive Officer and Founder of Right Formula, said, “We are absolutely thrilled to be working with Qatar Airways on such a significant scale. Right Formula has already proven that we work to the highest standards in Formula 1 and we hope we will continue to shine with Qatar Airways, a truly welcome addition to our growing roster of clients.”

The Welsh Rugby Union (WRU) is set to appoint its first female Chief Executive Officer in the form of Abi Tierney.

Tierney was appointed director general of the HM Passport Office and UK Visas and Immigration in February 2020.

Steve Phillips, the previous Chief Executive Officer of WRU, resigned in January 2023 following allegations of sexism throughout the organisation.

EFL League Two football club Forest Green Rovers has partnered with Dr.Vegan.

Dr.Vegan will become the official supplement partner of the men’s, women’s and academy teams for the 2023/24 season., with the teams receiving certified supplements, including bone and muscle Support, to support their performance, health and well-being both on and off the pitch.

Gordon Lott, Co-Founder of Dr.Vegan, said, “We are delighted to have partnered with Forest Green Rovers to support the Men’s and Women’s teams of all ages. FGR’s commitment to high performance, innovating and breaking new ground in running a professional sports team whilst remaining in harmony with the environment is something to be admired.”

“This is a really exciting time for Dr.Vegan, having recently achieved the prestigious Informed-Sport accreditation for our Bone & Muscle Support supplement, with other products following shortly. Further strengthening our nationwide presence, we are excited to continue to build out our partnerships portfolio across professional sport to support other prestigious sports teams and bodies like FGR.”

Marcus Reynolds, Chief Executive Officer of Forest Green Rovers, added, “As the leading ethical nutrition and supplement brand, with formulas that work and can make a real difference to our players’ performance and wellbeing, Dr.Vegan is the most natural supplement partner for Forest Green Rovers and vice versa. We are looking forward to working with Dr.Vegan expert nutritionists and educating our players on how best to fuel themselves to achieve their potential both on and off the pitch.”

EFL League One football club Wigan Athletic has renewed its partnership with local vehicle solutions provider Westwood Motor Group.

Westwood Motor Group will remain the Latic’s official training wear sponsor for the 2023/24 campaign.

Greg Coar, Head of Commercial at Wigan Athletic, said, “The club are delighted that Westwood Motor Group are continuing their commercial support into the new season.

“Chris and the Westwood team have stuck by Latics through challenging times and it’s fantastic to have them on board again, as we embark on a new and exciting chapter together.”

Chris Melling, Managing Director of Westwood Motor Group, added, “It’s such a privilege to continue our long-term support and sponsorship of our beloved Wigan Athletic.

“We have such exciting times to look forward to under our new ownership.”

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