Shorts: Rlwc2021, West Ham, Nike, Ldn UTD
Rugby League World Cup 2021 (RLWC2021) has announced a series of appointments ahead of this year’s tournament, which begins in October.
Cravens has been appointed as Lead Creative Agency, with Bonded to manage all paid media for the tournament. Digital Sports Consultancy Seven League, owned by IMG, has been appointed to lead digital strategy.
Mick Hogan will lead the revenue team – which brings together the marketing and commercial departments – while Upneet Thandi joins as Head of Marketing. Rob Meaden has become Head of Communications, while Lucy Jones is the new Head of Match Operations.
Premier League football club West Ham United has unveiled a series of enhancements to its official website following a redesign project led by partner agency Other Media.
The club said its newly relaunched whufc.com platform features a host of new engaging features, revamped match centre and enhanced user experience.
Producers of the Apple TV+ show Ted Lasso and Nike have signed a deal for the fictional English football club AFC Richmond to sport Nike kits in the show’s third season.
The deal was celebrated in a series of tweets from the accounts of Nike and Ted Lasso, with images showing a red and blue kit featuring the apparel supplier’s logo.
LDN UTD, the esports organisation, has appointed Alienware/Dell Gaming as its official PC and gaming display partner.
The partnership will also see Alienware/Dell Gaming feature on LDN UTD’s 2022 jersey, with the company’s monitors used in LDN UTD’s Centre Of Excellence.
Hydrow has become the official fitness partner for The Boat Race.
Hydrow, a high-end rowing machine that recreates the on-water experience of rowing, has signed an agreement with The Boat Race Company Ltd that covers 2022 and 2023.
Image: Shutterstock
