Shorts: Scotland, The Hundred, Bt Sport
Little Dot Sport, the London-based digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a three-year social media and digital content contract for the Scotland national football team and the Scottish Cup.
The agreement, that starts from 1st August, will see Little Dot Sport assist with the Scotland national team and the Scottish Cup’s official YouTube and Facebook channels. The collaboration will provide content across player features, match highlights, archive content and live streaming for the national men’s, women’s and youth sides, together with The Scottish Cup.
Robbie Spargo, Director of Little Dot Sport, commented, “We can’t wait to put Scottish football fans at the heart of the social media we produce during this partnership. It’s an exciting year for Scottish football with the Women’s National team making it to the World Cup play-off stages and 2022 marking the 150th year of the national Scotland team. Little Dot Sport is ready to celebrate Scottish football through this collaboration, as the national teams and the Scottish Cup grow from strength to strength.“
Both the men’s and women’s opening games of The Hundred, the short, fast format of cricket which begins its second season on Wednesday 3rd August, will be live streamed on Sky Sports’ TikTok channel in order to further engage a new audience of young cricket fans.
Normanno Pisani, Head of Media Partnerships UK and Ireland for TikTok commented, “The pace and excitement of The Hundred lends itself perfectly to TikTok. It gives fans a unique window into the tournament and a chance to relive all the best wickets with exclusive behind-the-scenes action with the opportunity to co-create, commentate and live the best live cricket moments on the platform.
“Sky’s creative videos and unparalleled access to the biggest moments in sport have already scored its TikTok account 1.1 million followers and over 20 million likes. By teaming up with Sky and The Hundred, our first move into cricket in Europe, we are bringing the game to new audiences, nurturing TikTok’s growing community of cricket-lovers, and creating a new destination for cricket fandom online.”
SmartFrame Technologies, the UK-based image and advertising technology company, has announced an expansion of its sports division with the appointment of James Prosser as Global Sports Director. Prosser’s arrival will help the company meet an increase in interest in its products from a range of sporting brands.
Prosser has extensive experience in the media industry, having recently served as the Head of Media and Events at the Mortgage Advice Bureau. Previously, he established the Financial Services Expo, which Shard Media Group acquired in 2020.
Prosser commented, “Our technology is already relied on by a range of renowned organisations, and the sporting world is now starting to appreciate the same benefits. We’re currently in advanced stages with a number of global brands on integrating our technology with their inventory, which will allow us to bring this same technology to a wealth of fresh audiences.”
British broadcasting network BT has acquired the broadcasting rights for the World Padel Tour (WPT) in the United Kingdom and in Ireland. This means WPT can now be seen on television in 121 different countries around the world and across all continents.
The WPT will be added to BT Sport’s extensive sports portfolio, which includes the UEFA Champions League and Europa League, the Premier League, UFC, MotoGP, boxing, and WWE.
UK-based gaming and racing platform Veloce Esports has announced a new partnership with simulation brand Next Level Racing, aimed at encouraging greater innovation within the sector. The collaboration will see Next Level Racing become Veloce’s official cockpit provider, as it supplies the company’s leading esports drivers with specialist hardware and equipment.
Cam Royal, Head of Talent at Veloce Esports, commented, “Since the start of the year, Veloce has continued to elevate and improve our in-house esports programme and we have actively been seeking a cockpit provider which shares our ethos of wanting to enrich the environment for sim-racing drivers and also provide opportunity to them. We feel Next Level Racing is that partner; and we are thrilled to enter into this partnership where we will work collectively to give back to the community and ensure both new and existing talent have the best hardware available.”
The Jockey Club, the horseracing events company that stages the likes of the Cheltenham Festival, the Randox Grand National and the Cazoo Derby, has appointed Stuart Williamson as its new Chief Corporate Affairs Officer.
He will take up the position on The Jockey Club’s executive team on Monday 26th September, becoming responsible for all external and internal communications and reputation management.
Williamson joins from Nationwide Building Society where he was Director of Communications, responsible for internal and external communication and reputation management, and providing strategic communication advice to the CEO, Executive, Chair and Board.
