Shorts: Scottish Rugby, Arsenal, Sungod
Bristol-based sports and entertainment consultancy PTI Digital has been appointed by Scottish Rugby to help create a ‘long-term holistic data and digital transformation roadmap’.
The new partnership will see PTI assess the governing body of Scottish rugby’s future technology, and data and digital requirements.
The news continues a year of expansion for PTI Digital, having been appointed by The Birmingham 2022 Commonwealth Games, Premiership Rugby, London Legacy Development Corporation, United Rugby Championship, the Scottish FA, Hibernian FC and Gloucester Rugby on strategic digital transformation, D2C or venue technology briefs.
Julian Momen, Chief Commercial Officer at Scottish Rugby Union said, “We aim to provide our supporters and stakeholders with the best possible Scottish Rugby experience. A big part of that is ensuring that the digital and technology infrastructure that underpins what we do is world class – that is why we are working closely with PTI to develop a data and digital transformation review and roadmap, which will set us up for our future development.”
Premier League clubs Arsenal and Liverpool have both confirmed they will be competing in the Dubai Super Cup during the World Cup break.
The two Premier League sides are set for warm-weather training camps with players who are not competing in Qatar, with AC Milan and Lyon also taking part in the new four-team tournament at the Al Maktoum Stadium in Dubai.
All four teams will play two games in the tournament. Arsenal will face French side Lyon on 8th December before playing with Italian champions AC Milan on 13th December.
Liverpool will play the same opponents, meeting Lyon on 11th December and AC Milan on 16th December, but the two English clubs will not compete against one another in the tournament.
After launching its equity crowdfund on Crowdcube yesterday (15th November), British performance eyewear brand SunGod has already passed its £1m fundraising goal to achieve a total of £3m.
It closed the raise in just 79 minutes, a 200% overfund, with 1,365 new investors participating in the funding round.
Founder and co-CEO Ali Watkiss said, “We’ve worked hard to build a really strong community of customers, ambassadors and athletes who we know are highly engaged, but seeing these people put their money into our 2022 Vision Raise means so much more.
“It’s proof that our community genuinely believes in what we’re doing: our mission, our products, and our way of doing business. We can’t wait to put their investment to good use through our six point plan – the hard work continues and the next exciting chapter starts now.”
Retired English rugby union player Matthew Tait has been announced as the new General Manager of the Emirates Dubai Sevens & Stadia
Tait, who gained 38 caps for England and captained Leicester Tigers during his playing career, was previously an associate at Oakwell Sports Advisory.
Global sports, sponsorship and entertainment research company YouGov Sport has promoted Josh Marcus to the role of Commercial Director.
Marcus has been with the company for nearly six years, most recently in an Associate Director role.
