Shorts: Six Nations, Barnsley Fc, Bristol City
Six Nations Rugby has announced that its Chief Executive Officer, Ben Morel, has decided to step down at the end of the current 2022/23 rugby season and take up a new role as Chief Executive of the new commercial entity at France’s Professional Football League (LFP).
Morel has led Six Nations Rugby since 2018. During that time the organisation has secured deals with TikTok, which focused on a revamped Women’s Six Nations Championship in its own dedicated window in the Rugby calendar, and Amazon Prime Video in UK & Ireland to broadcast a re-branded Autumn Nations Series. It also extended its media partnerships around the men’s and Women’s Six Nations Championships with its free-to-air partners in all domestic markets.
Morel commented, “It is an unbelievable privilege to be leading such an organisation as Six Nations Rugby and in particular such a talented group of people. I am immensely proud of the many accomplishments over the last five seasons ranging from successfully completing our Championships during the pandemic, centralising our rights to offer a better experience for our fans around the world, and bringing state-of-the-art partnerships to place rugby on a significant growth trajectory.”
English Football League (EFL) One football club Barnsley FC has announced Athletic Brewing Company as its new front of shirt sponsor as part of the club’s ‘Together Red’ initiative.
For the month of January, the profits made on Athletic Brewing sold at the club’s 23,000-capacity Oakwell Stadium will be donated to Alcohol Change UK, a charity that works to reduce alcohol-related harm and to promote better health for all.
Furthermore, during January, cans of Athletic Brewing will be on sale at Oakwell for £1 to celebrate the new partnership.
Bill Shufelt, Co-Founder & CEO of Athletic Brewing, said, “At Athletic Brewing, we believe that it’s important to not only produce great-tasting alcohol-free beer, but also to use our platform to make a positive impact in the world. We are proud to support Alcohol Change UK and to work with Barnsley FC’s Together Red Program to promote mindful drinking.”
Khaled El-Ahmad, CEO of Barnsley FC, said, “As a club, we are always looking for ways to make a difference in our community and beyond. We are grateful to Athletic Brewing for their commitment to be part of our Together Red campaign in the coming months.”
English Football League (EFL) Championship football club Bristol City has announced DMH Interiors as the official sleeve sponsor for the team’s Emirates FA Cup third round tie on 8th January.
The UK-based internal construction specialist will appear on City’s kit as the team faces Welsh side Swansea City.
DMH Interiors Managing Director, Darren Hancock said, “We are honoured to come onboard with Bristol City as sleeve sponsor for the most prestigious cup competition in English Football.
“It’ll be fantastic to see our company’s logo on the arm of the City shirt as we take our next step in developing our commercial relationship with the club – we wish Nigel and squad every success on the pitch.”
