Shorts: Skateboard Uk, Everton, Bristol City

Samsung has announced a new partnership with Skateboard GB.

As per the agreement, the two organisations are set to collaborate to ‘nurture the next generation of skateboarding talent and inspire more participation in the sport across the country,’ with Samsung bringing together a team of pro skaters to help champion the sport.

Jordan Thackeray, Stefani Nurding, Rianne Evans, Ashley Mercer and Alex Decunha will be led by Sky Brown, and capture skateboarding content with the Samsung Galaxy Z Flip5 as part of the deal.

With Samsung’s support, Skateboard GB will use the funding to help British skateboarders ‘Skate More, Skate Better’. A campaign aimed at inspiring skateboarders around the UK to get involved in the sport.

Annika Bizon, Marketing and Omnichannel Director at Samsung, said, “Those that pick up a skateboard, whether at the Olympics or their local skate park, are so inspiring as it demands guts and determination to keep trying. With the next Olympics around the corner, and so much untapped talent across the UK, we’re thrilled to be supporting Skateboard GB in its development of the sport.”

James Hope-Gill, Chief Executive Officer at Skateboard GB, added, “We’re absolutely delighted to be partnering with Samsung, as they look to support us in developing and growing skateboarding throughout the UK. Both organisations aim to inspire and nurture skaters in amazing skateable spaces across the country and this partnership is a key part of facilitating our desire to provide skaters the opportunity to “Skate More, Skate Better” from grassroots skateboarding through to the Olympics.”

Everton FC has partnered with FIGS as its official healthcare partner.

The deal will see the US-based health equipment brand support the healthcare professionals that work with the club and its charity, Everton in the Community,  

As part of the agreement FIGS will supply technical clothing specifically designed for the medical teams of the Blues’ men’s and women’s senior squads.

FIGS branding will also be present at Goodison Park – as it was during the club’s Premier League match against Arsenal earlier this month – and at Walton Hall Park, Everton women’s home ground.

Michelle Gaster Wasserman, FIGS’ General Manager (International), said, “Partnering with Everton is a natural fit for FIGS. Our mission is to serve those who serve others, so we could not be more excited to support Everton’s medical staff as they support an elite sporting environment.

“This allows us to celebrate the incredible work of the many different kinds of global healthcare professionals we serve, as we continue to grow internationally. Beyond football, Everton’s charitable focus closely aligns with FIGS’ impact-oriented mission, and we look forward to making an even bigger impact with Everton in the Community.”

UK marketing agency M&C Saatchi Sport & Entertainment has appointed four Managing Partners from within as well as a Head of Cultural Impact.

The four new Managing Partners, Lois Kettlewell, Jenny Mitton, Nicola Murray and Ross Watson, have been appointed from with the aim of ‘driving the agency’s continued trajectory of growth.’

Jenny Mitton and Ross Watson will oversee the agency’s sport team with Lois Kettlewell and Nicola Murray running the Entertainment division.

The newly created role, Head of Cultural Impact, sees Bukola Garry join the business from Adam&Eve.

Jamie Wynne-Morgan, UK Chief Executive Officer of M&C Saatchi Sport & Entertainment, said, “This is a really exciting time for us an agency; welcoming in a new era of leadership, creating a defining Cultural Impact role, and growing our powerhouse team of passion specialists. As a discipline neutral, passion marketing agency, our offering for clients is constantly evolving as we tap into new areas of growth.

“The elevation of the four partners, accompanied by Bukola, reflects this, as we continue to push the boundaries of our creativity and remain the leading passion marketing agency in our space”.

M&C Saatchi Sport & Entertainment won Agency of the Year at the FEVO Sport Industry Awards 2023 for the seventh time.

Entries are now open for the FEVO Sport Industry Awards 2024!

Bristol City FC has renewed its partnership with Physique Management for a fifth consecutive year. 

Sports health care product specialist Physique will continue as a Supporting Partner and Official Taping and Strapping Supplier for both the men’s and women’s team at the EFL Championship football club. 

The collaboration aims to benefit the players in their prehab and rehab, as well as pitch side first aid to help maintain the health and wellbeing of the players. Educational content, such as free webinars, will also be provided to the football community, fans, and other health care professionals. 

Kevin Peters, Managing Director at Physique Management, commented, “We’re thrilled to be renewing our partnership with Bristol City FC. We’ve been providing their medical team with the physio, sports healthcare and taping & strapping supplies needed to help them look after the welfare of the players for a few years now and it’s great to see that continuing.’’ 

Andrew Proctor, Lead First Team Physiotherapist at Bristol City FC men’s team, added, “Physique Management have always provided an excellent service over a wide range of medical products. Their attention to detail and ability to supply unique items to suit our needs at short notice makes them the ideal medical supplier for both our men’s, women’s and Academy teams. 

England Seven’s record try scorer Dan Norton has hung up his boots and has joined the sport industry.

The former Bristol Bears player has started his position as Commercial Partnerships Executive at DUNE | 23 in Dubai.

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