Shorts: Sky Sports, AFC Bournemouth, Norwich
Sky Media has partnered with KFC in a deal that sees KFC Delivery become the official delivery partner for Sky Sports.
The multi-platform partnership deal, brokered by US media company Mindshare, builds on KFC Delivery’s sports broadcast coverage sponsorship of the World Cup
Debuting on the 13th of February, the partnership will run for 18 weeks across Sky’s sporting portfolio that includes the Premier League, English Football League One, Women’s Super League, Scottish Professional Football League, The Ashes, and Formula 1.
Sarah Jones, Director of Planning at Sky Media, said, “We’re thrilled to have KFC Delivery as the Official Delivery Partner for Sky Sports and help grow the exposure of their new service to loyal sports fans. There’s nothing quite like our audiences’ passion for live sport, and we’re really excited to see KFC Delivery fuel that fandom in a way that’s contextually relevant.”
Premier League football club AFC Bournemouth has renewed its partnership with sports drink brand iPRO.
iPRO will continue as the club’s official hydration and sports drink partner, act as an official corporate supporter and supplier and support the development squad as front-of-shirt sponsors.
As part of the partnership, iPRO will also supply both the men’s and women’s team with iPRO Sport Edition drinks and hardware products.
Rob Mitchell, Commercial Director at AFC Bournemouth, said, “We’re really pleased to be continuing to work with iPRO for the rest of the season.
“iPRO supply a number of hydration drinks and products for our teams and they’ve proved vital in ensuring the players are in the best condition possible.”
English Football League (EFL) Championship football club Norwich City has confirmed an allotment of shares that will make 24% of the club available to new investment.
Shareholders voted for the current ownership of the club to be diluted, with nearly 200,000 shares made available for purchase.
The move has seen all current shares have depreciated in value. Previous joint majority holders Delia Smith and Michael Wynn Jones have seen their stake dip below 50% for the first time since taking the helm in 1997.
Six Nations Rugby has appointed Teresa Gebski as its new Senior Partnerships & Business Development Manager.
Gebski joins from the National Football League (NFL) where she most recently worked as a Partnerships Manager.
