Shorts: Snooker, Pdc, Bristol City
Online car retailer Cazoo has been named the principal sponsor for the Champion of Champions snooker event at Bolton’s Toughsheet Community Stadium.
The Champion of Champions, promoted by UK-based promotion Matchroom Multi Sport, brings together 16 tournament ‘champions’ from the past year.
As part of the new agreement, the players, including Ronnie O’Sullivan and Judd Trump, will have Cazoo’s logo on their clothing for matches.
Cazoo branding will also be prominent on the main set and interview and media conference backdrops.
A spokesperson from Cazoo, said, “We’re delighted to be partnering with Matchroom Multi Sport to support the Champion of Champions tournament and to see the world’s best snooker players battle it out in Bolton. This deal will help to further grow our audience as we continue to build Cazoo as a household brand by reinventing the used car buying experience and providing the best selection, value, quality and convenience for UK car buyers.”
The Professional Darts Corporation (PDC) has announced Pallet-Track as a new partner of the 2023 Mr Vegas Grand Slam of Darts.
As per the agreement, the Wolverhampton-based palletised distribution company has become a principal partner to the annual visit of dart’s top players to Wolverhampton for the Grand Slam of Darts, which is being held from 11th to 19thNovember at WV Active Aldersley.
The partnership will see the Pallet-Track logo displayed on-stage throughout the event and advertising in the official event programme.
“The Mr Vegas Grand Slam of Darts is one of our most popular tournaments each year and it’s great to welcome Pallet-Track as a partner for the 2023 tournament,” said PDC Chief Executive Matt Porter.
“As a local company in Wolverhampton, Pallet-Track will know first-hand the excitement which this event brings annually to the city, and this partnership will showcase their brand on a global stage.”
“The visit of the PDC’s Grand Slam of Darts to Wolverhampton is one of the highlights of the city’s sporting calendar and we’re delighted to be supporting it,” said Lee Chambers, chief commercial officer at Pallet-Track.
“It’s also great to give something back to our colleagues who will be attending the event and we’re sure they’ll enjoy being part of it.”
Bristol City has announced a partnership with family adventure destination Puxton Park.
As an elite partner and official family experience partner of Bristol City, Puxton Park will have a presence in the Ashton Gate Fan Zone and Family Area during selected matches.
Bristol City season ticket holders and members will receive exclusive discounts and offers on Puxton Park tickets.
Sarah Farrar, Chief Commercial Officer of Bristol Sport, said, “This is a really exciting and beneficial partnership for the club and our supporters. Families, and especially young people, are important members of City’s fan base and this partnership will give them discounts and offers at Puxton Park as well as increasing family activities on match day.”
Alistair Mead, Managing Director of Puxton Park, said, “At Puxton Park our core focus has always been to provide families with unforgettable and enriching experiences. This partnership with Bristol City is a perfect alignment of our values and allows us to take family entertainment to a new level.”
UK sports retailer JD Sports has appointed Goodstuff to its UK media account.
The London-based advertising agency will work with retail giant on a number of campaigns after succeeding in a ‘competitive three-way pitch’ process.
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