Shorts: Snoop Dogg, Sport England, Bloomsbury Football
Rapper Snoop Dogg has revealed plans to open a burger van at Celtic Park in Glasgow.
The musician has stated his intention to personally serve fans at the stadium, aiming to demonstrate that football ground food has the potential to be high quality.
Snoop Dogg has previously expressed interest in investing in the Glasgow football club, drawing a comparison to actor Ryan Reynolds’ involvement with Wrexham FC.
He has claimed that the Celtic fans would enjoy the burgers and that he would ensure they were prepared correctly by serving them himself.
The 53-year-old, who has already published a cookbook, has reportedly discussed a potential culinary venture in Glasgow with chef Gordon Ramsay
Sport England has appointed Simon Hayes as its new chief executive.
Mr Hayes is currently chief executive of HM Land Registry and chief land registrar, a role he has held since 2019. He is set to join Sport England in September. He will take over from Tim Hollingsworth, who announced in February that he would be stepping down after serving as chief executive for seven years.
Hayes brings significant senior experience in organisational leadership to Sport England, having established a strong track record in delivering impact and driving public sector modernisation.
He has also overseen HM Land Registry’s transformation into a significantly more modern, digital, and customer-focused organisation. This transformation has been built around its Strategy 2022+, which is aimed at supporting the development of a property market across England and Wales.
His experience in leading large public bodies and implementing strategic change is expected to be valuable in his new role at Sport England.
LALIGA and the Bloomsbury Football Foundation have teamed up to host a Finals Day for their girls-only schools’ tournament.
The event has been scheduled for 17th June and is timed to coincide with the start of the UEFA Women’s EUROs, celebrating grassroots girls’ football and the growing opportunities for young girls to play the sport.
Former England international Toni Duggan has participated as an ambassador for the event. Duggan will interact with players and teams throughout the day and will been available, alongside Bloomsbury, LALIGA and FUNDACIÓN LALIGA representatives, to discuss the LALIGA x Bloomsbury Football partnership and the importance of empowering girls through sport with attending media.
Charlie Hyman, CEO of Bloomsbury, said, “Women’s Football is gaining so much momentum globally, and with the 2025 Euros on the horizon, we want to ensure we’re providing young girls with the opportunity to access and play football.
“Our partnership with LALIGA helps us to create these opportunities, and the girls-only tournament is a spotlight event that enables us to showcase all the fantastic work we’re able to achieve with LALIGA.”
50 Sport, the creative and social media agency specialising in sponsorship and sport, has hired Ed Knights as its Head of Growth.
Ed joins 50 Sport following over six years at Born Social, where he was Head of New Business & Marketing.
In his new role at 50 Sport, Ed will take on responsibility for ‘new business strategy across the agency. He will also be helping to support growth through expansion into new markets and sectors.’
Nick Jackman, Co-Founder at 50 Sport, said, “The appointment of Ed signals a new and exciting time for the agency, with his deep expertise in client acquisition and agency brand positioning, and our recent spate of large wins, the agency is primed to build on its strong foundations and continue its momentum in 2025 and beyond.”
Ed Knights, Head of Growth at 50 Sport, added,“The client list at 50 Sport is the envy of the industry. Nick, James and the team have so much to shout about and so much opportunity to grow. I’m extremely excited to get stuck in and help to drive the next phase of growth for 50 Sport making us the go-to sports marketing partner for anyone investing in sport.”
Silverstone has announced the latest acts to play at the 2025 Formula 1 British Grand Prix.
Continuing the all-British lineup… Blossoms, JADE, Mabel and Idris will join the previously announced Sam Fender, RAYE, Fatboy Slim and Becky Hill for a star-studded music line up taking place Thursday 3rd to Sunday 6th July 2025.
Silverstone’s Chief Commercial Officer Nick Read said, “This year, Silverstone is proud to showcase the best of British talent, bringing together iconic artists as we celebrate Formula 1’s 75th anniversary as we continue to up our game. Our all-British music lineup reflects our commitment to delivering world-class entertainment that resonates with fans both on and off the track.
“ We are delighted to welcome JADE, Mabel, Blossoms Idris, Mike Skinner, Sub Focus, Eats Everything and DJ Luck & MC Neat to this year’s lineup. It’s a testament to the rich heritage of British motorsport and music that Silverstone has developed since hosting its first Formula 1 British Grand Prix 75 years ago, and we’re super excited to honour this milestone with an unforgettable festival experience.”
Newbury Racecourse has expanded its partnership with Bauer Media brands Absolute Radio and Hits Radio.
The racecourse has grown its existing relationship with the broadcaster, which already supported Newbury’s Summer Evening Series party racedays.
The partnership will see Absolute Radio and Hits Radio become the first title partner of the racecourse’s Party in the Paddock raceday series from 2025.
The series includes four music racedays between July and September.
This summer’s Party in the Paddock schedule includes performances from Sophie Ellis-Bextor and Ella Henderson. Clean Bandit will feature, and James Bay will perform. The racecourse has also added its first ever Friday music raceday with Bjorn Again.
Fans have already secured their place for the summer events, saving more than £250,000 on tickets and passes courtesy of early booking discounts.
Harry Walklin, Marketing Director at Newbury Racecourse, said, ‘’Our Party in the Paddock racedays are part of our summer schedule and welcoming two of Bauer’s leading brands to the series as title partners builds anticipation.
“Thousands of fans have already unlocked savings for our summer of music by booking early and discounts remain for those who are keen to join us, Absolute Radio and Hits Radio this summer.’’
Sky Sports has reportedly decided not to renew its exclusive broadcast deal with boxing promotional company Boxxer.
The four-year agreement, which was signed in 2021 and was said to be worth £36m, is set to expire at the end of June 2025.
Sky Sports originally partnered with Boxxer after Matchroom Boxing moved its broadcast rights to DAZN.
Sky has reportedly opted against retaining Boxxer on an exclusive basis. While the current exclusive relationship is ending, talks between Sky and Boxxer, founded by Ben Shalom, are reportedly ongoing regarding potential future collaborations.
This move is seen as part of a potential new strategy for Sky Sports to acquire individual fight rights from various promoters, rather than committing to a single exclusive partner.
Channel 4 has announced that the British Army has sponsored the UEFA European Under-21 Championship 2025, ahead of the tournament kicking off on 11th June.
Running until the final on 28th June, the British Army will sponsor at least eight live games across linear and streaming on Channel 4 and 12 Group Stage games on 4Seven, as well as social clips on Channel 4 Sports.
The sponsorship idents will feature British Army personnel on patrol, styled as tactical football analysis segments.
The campaign aims to inspire younger audiences by showing how the same qualities that drive success in sport also shape careers in the Army.
They will appear during all three of England’s Group Stage games – against Czech Republic on 12th June, Slovenia on 15th June, and Germany on 18th June – as well as the UEFA Under-21 Championship Final.
All of England’s U21’s matches are set to be shown live and exclusive on Channel 4, in addition to the Quarter Finals and the Final.
Over on Channel 4 Sport’s YouTube channel, the British Army will also sponsor at least five clips from the games, capturing players’ best moments.
Rupinder Downie, Content Solutions Leader at Channel 4, said, “By broadcasting the entire UEFA U21 tournament live for the very first time, Channel 4 has shown its commitment to showcasing incredible young sporting talent, and we’re delighted the British Army will become a part of this journey. Channel 4’s free to air reach, allied to sport, is a compelling offer for brands.”
University of East Anglia has agreed a deal with Joma Sport. The sportswear brand has become the official kit provider for all UEA sports teams.
This collaboration has marked a step in Joma’s support for the education sector and student athletics across the UK.
The partnership has also built on Joma’s presence in East Anglia, complementing its partnership with Norwich City Football Club.
These initiatives have reflected Joma’s focus on supporting sport at all levels throughout the region.
The new UEA kits, supplied by Joma, will debut in the 2025 season and have featured the brand’s performance technology, tailored to meet the demands of university-level competition.
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