Shorts: Son, Tranmere Rovers, Fitfest

Tottenham Hotspur forward Son Heung-Min has been announced as an ambassador to fashion brand Burberry.

The British fashion house is the latest luxury brand to partner with a footballer after Gucci signed up Manchester City midfielder Jack Grealish in May and Dior hired the French World Cup winner Kylian Mbappé as a global brand ambassador.

Son, captain of the South Korea football team, has held endorsement deals with brands such as Cartier and Gilette, as well as Adidas, which provides his football boots. He is represented by the Los Angeles-based CAA Sports agency.

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League Two football club Tranmere Rovers has announced that global conglomerate company Essar will continue its partnership with the club for the forthcoming season, and will be displayed on the front of the new fan-designed first team shirts.

Tranmere Chairman, Mark Palios, said, “I am delighted that Essar will again be our principal sponsor, because over recent years we have established a great partnership which goes far beyond simple advertising.  Essar have embraced many of the community projects we have launched, often with very little fanfare, at their request.  This included funding the provision of food parcels at the height of the Covid lockdown and supporting the Super White Christmas appeal, ensuring that local children from financially struggling backgrounds get to enjoy the kind of Christmas that many of us take for granted.  I would like to thank them for their magnificent support over a number of years, and particularly during the difficult Covid period, and I look forward to continuing to work with them for the coming season”.

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UK based festival of fitness NFG FitFest will return to Loughborough University for 2022 more than 6,000 people expected to attend over the weekend of the 10th to 11th of September 2022. NFG FitFest brings together fitness enthusiasts from across the country, who will have the choice of competing in one of the many events on offer

Loughborough University, and its world-class sports facilities, will once again play host to FitFest, giving competitors the chance to feel like an elite athlete for a day. The event will be further boosted this year by the support of key sponsors and event delivery partners including British Rowing, who have partnered with FitFest to deliver the Indoor Rowing Championships and FiiT, the fitness TV channel, who have played a major role in creating the FitFest Assault Bike Championships.