Shorts: Speedo, Esports, Bradford Bulls
Global swimwear brand Speedo has announced a two-year official partnership with the German Swimming Federation (DSV).
The deal will see UK-headquartered Speedo provide technical and training products to senior and junior teams across the DSV’s aquatic disciplines.
German swimming athletes will now compete in Speedo swimwear and equipment at international events, including the 2023 World Aquatics Championships in Fukuoka and the 2024 Olympic Games in Paris.
Simon Rowe, Speedo VP Global Sports Marketing, said. “We’re thrilled to announce our partnership with DSV, a prominent player in the world of swimming. As a leader in the sport, Speedo has long-standing relationships with renowned federations like USA Swimming, the China Swimming Association, and British Swimming. With this latest addition to our portfolio, we’re proud to expand our global reach and continue supporting the growth of swimming worldwide.”
The new partnership follows Speedo’s relaunch of operations in Germany earlier this year, which has seen the brand distributing to German retailers directly and the opening of asales office and showroom at the MOC in Munich.
Valorant Esports has announced that Red Bull will remain an official partner of VCT EMEA in 2023.
The deal will see Red Bull continue to support the esports league through a number of activations, as well as running the Red Bull Home Ground tournaments – a variation of the Valorant tournament format.
Alongside this, Red Bull partners with many teams in the VCT EMEA league, including Heretics, FUT, Karmine Corp, and G2 Gozen in VCT Game Changers EMEA.
Rugby league club Bradford Bulls has extended its sponsorship agreement with Christeyns UK.
The professional laundry detergent supplier first partnered with the Bulls last year, providing the club with its supplies and maintaining equipment at its Tong Training Base.
Ian Stafford, Commercial Manager at Bradford Bulls, commented, “We are delighted to continue our partnership with Christeyns, a hugely reputable and professional company.
“Christeyns supply all our laundry detergents and visit our site every month to ensure all is well with our wash processes. Their advice and technical support play a key part in ensuring the players look good and feel confident when they run out on to the pitch.”
