Shorts: Speedo, Warwickshire Ccc, Bt Sport
USA Swimming has extended its partnership with British swimwear brand Speedo until the end of 2024.
A partner of USA Swimming since 1985, Speedo will continue to invest in ‘growth at the grassroots level of the sport with product and programme support for learn-to-swim programs connected to USA Swimming and the USA Swimming Foundation.’
USA Swimming President and CEO Tim Hinchey III, said, “Speedo continues to be an extremely valued partner to us. Their commitment to athletes and coaches from grassroots through elite competition helps to propel our sport forward.
“And their continued focus on providing better access to water for more children in underserved communities is a value we proudly share. For over 35 years we have stood next to Speedo, and we are excited to foster this important collaboration through 2024.”
Warwickshire County Cricket Club has agreed a deal with Birmingham City University (BCU) that will see the university become the back-of-shirt sponsor for this year’s LV= Insurance County Championship.
Warwickshire’s relationship with BCU stretches back to 2014, when it became the cricket club’s official university partner. Since then, students have benefitted from work experience at Edgbaston Stadium and the pair have engaged in joint research projects.
Now, BCU branding will appear on the back of the team’s shirts for the upcoming season.
Professor Philip Plowden, Vice-Chancellor at Birmingham City University, said, “In the decade that we’ve partnered with Warwickshire County Cricket Club, we’ve seen students flourish through placements at the club, welcomed elite athletes onto our campuses and worked together on ground-breaking research, leading to pathways into professional cricket for those from underrepresented backgrounds.
“That’s why our partnership is so special, and why we’re delighted to have agreed this new sponsorship deal. Everyone at BCU will be proud to see our name on the back of the player’s shirts.”
UK subscription sports channel BT Sport will broadcast this season’s Non-League Finals Day on Sunday 21st May, live from Wembley Stadium.
The Isuzu FA Vase Final and Isuzu FA Trophy Final, the culmination of non-league football’s biggest cup competitions, will take place back-to-back.
This will see BT Sport build on its coverage of non-league, continuing to air the Vanarama National League through until the conclusion of Promotion Play Offs.
English Football League (EFL) Two football club AFC Wimbledon has extended its partnership with Seat Unique.
The renewed partnership will see Seat Unique continue to power the club’s online premium ticket and hospitality sales following two years of working together.
Seat Unique will remain as AFC Wimbledon’s official premium ticketing and hospitality partner, with plans in place to integrate more of the company’s technology into its customer journey ‘to deliver an improved online experience that is safe, secure and seamless.’
AFC Wimbledon Commercial Director, Ivor Heller, said, “Partnering with Seat Unique has been very good for us. We’ve enjoyed a brilliant relationship with them and they provide a great service for fans choosing to take up matchday hospitality.
“It’s a two-way street and we’re delighted that Seat Unique have renewed with us on the back of good trading from our hospitality sector. Seat Unique are involved in a lot of other things apart from Wimbledon, so it’s good to see that our fans are taking them up on their various offers.”
