Shorts: Spfl, Sportradar, Right Formula
The Scottish Professional Football League (SPFL) is searching to secure a VAR sponsor and will issue a plan to divide the estimated £1.4m annual cost of the technology by each club’s final league standing for the season, according to a report by The Mail.
The SPFL has promised to pursue a sponsor for VAR in a bid to lower the annual cost for cash-strapped clubs ahead of all 42 senior teams from the SPFL voting on the introduction of video assistant referees next Tuesday.
League chiefs are increasingly confident of a ‘yes’ vote to implement the system in the top-flight after December’s World Cup finals in Qatar — and for the semi-finals and final of next season’s Premier Sports Cup, but confirming a source for the funding will be key.
Sportradar, the global sports technology company, has announced the acquisition of Vaix Limited, a company that develops Artificial Intelligence (AI) solutions specifically designed for the iGaming industry. The value of the acquisition has not been disclosed.
Vaix’s innovative AI technology allows betting and gaming operators to gain a personalized view of their customers, which enables them to provide a more targeted, player-friendly experience.
Sports and entertainment marketing consultancy, Right Formula, has been appointed by Craft 1861 to lead the wellness brand’s activations across its growing sports sponsorship portfolio.
Right Formula will work with the Craft 1861 leadership team to consult and activate on all aspects of its partnerships that include DornaSports, MotoGP, and Paramac Racing. Right Formula will also support with the identification of new sponsorship opportunities.
Racecourse Media Group (RMG) has announced that Fakenham Racecourse will be joining the media rights company this year.
RMG will work closely with the Norfolk racecourse on the commercialisation and development of its Licensed Betting Shop (LBO), Streaming (Watch & Bet), Pay TV (Racing TV) and international rights (Racing TV International), with the deal running from 2022 to 2028.
Greg Rowell, a Sport Industry 2022 Next Gen Leader, has been appointed as an Account Director at The Wild Agency, Jungle Creations.
Rowell joins after working as the Head of SPORF at Social Chain, with extensive experience in the sports marketing sector.
