Shorts: Sport Industry Awards 2022, Sports Loft, Thinkbeyond

10 Nov 2021 | tshego
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In the build up to the Sport Industry Awards 2022, a brand-new award category has been added for the first time.

The Environmental Sustainability Award in association with CSM Live recognises organisations committed to tackling the global challenges of the climate while redesigning sustainable initiatives to deliver greener and more efficient services.

This award is open to any organisation with a programme or campaign focused on driving sustainable practices to deliver environmental benefits through sport.

You can check out the full list of the other award categories and submit your entries by clicking HERE. Entries close on 17th December.


Sports, media and entertainment technology community Sports Loft has today announced the appointment of Andy Selby as Head of Strategy.

Sports Loft works with the management teams of the most exciting tech companies across sports, media and entertainment to grow their businesses – providing in-depth support across business development, fundraising, marketing, talent, strategy and insight.

Selby will be responsible for helping expand the Sports Loft community and developing the firm’s operations. You can read more about the appointment by clicking HERE.


Social impact consultancy, thinkBeyond, has been appointed by The North Face to launch and support the work of the EMEA Explore Fund Council, a platform designed to help shape a more equitable outdoors for future generations.

thinkBeyond is a leading social impact and sustainability consultancy that supports leaders and organisations to make a positive impact on the world in, and through, sport. Positioned at the intersection of social change and business growth, they help organisations around the world adapt to the growing responsibilities they have to society and the environment.

The North Face Explore Fund Council is a global project armed with a $7m fund to improve diversity, equity, and inclusion (DEI) efforts and expand access to outdoor exploration. thinkBeyond will also develop and oversee the process through which the Council will select non-profit organisations to receive funding. This funding will enable these charities to pilot initiatives that facilitate inclusive exploration within traditionally excluded black and minority ethnic communities in the outdoors.


ukactive and Sport England’s This Girl Can campaign have joined forces to publish a practical guide filled with fresh insight, guidance, and tangible solutions to support fitness and leisure operators in getting more women and girls active within their facilities.

The guide, called ‘How to improve your services for women and girls: As told by the 51%’, is designed to help gyms and leisure facilities to reduce the barriers experienced by many women and girls who would like to be more active – with the title reflecting the fact that women make up over half of the population.

The work forms part of a shared ambition proposed by Baroness Tanni Grey-Thompson, between ukactive, the Government and its agencies, to grow the membership of these facilities by more than five million people by the end of the decade. 


The Independent Commission for Equity in Cricket (ICEC) today announces its Call for Evidence is open.

Set up by the England and Wales Cricket Board (ECB) in March 2021, the Commission will evaluate the state of equity in cricket in the UK to examine discrimination and inequity where it exists and identify opportunities to tackle the problems.

The Commission wants to hear about people’s lived experiences and direct evidence of discrimination or unfair treatment across the professional or recreational game and within cricket’s talent pathways. Evidence gathered will inform a landmark, independent report that will include evidence-based recommendations to drive equity in the game.


ellesse has signed a multiyear partnership to become the official sports and lifestyle apparel provider for Misfits Gaming properties in Europe and North America.

Misfits’ pro players and academy winners will all wear the ellesse “Pro-Kit” during international competitions, various social media campaigns and be regularly featured on the Misfits YouTube channel.

This partnership marks the first official esports sportswear collaboration for ellesse and aside from designing this limited edition drop and the 2022 Pro-Kit, ellesse and Misfits Gaming will design a lifestyle collection that reflects Misfits’ mischievous energy and honours its underdog identity.

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