Tottenham Hotspur shirts will feature the logo of breast cancer charity ICanServe Foundation for the club’s Premier League match against Luton Town this weekend.
Through Spurs’ agreement with main shirt sponsor AIA, the Hong Kong-based insurance firm swaps out its own branding for one game each year to support a charitable cause from the Asia-Pacific region.
Previous charities have included the China Youth Football Development Fund, ISF Cambodia and Singapore’s Better Lives Fund.
Donna-Maria Cullen, Executive Director at Tottenham Hotspur, said, “We are proud to continue our work alongside AIA to provide a unique platform to raise awareness for worthy causes across the Asia-Pacific region every season.
“ICanServe Foundation perform vital work in early breast cancer detection as well as supporting in-patient care, and we are delighted to promote their work to a global audience of billions around this weekend’s fixture.”
The London Lions has announced a new partnership with yoga studio brand Hotpod Yoga.
The deal sees Hotpod Yogo become the UK basketball team’s official wellness partner, following strategic partnerships with England’s Three Lions and England Rugby.
As part of the collaboration, the London Lions’ will engage in private weekly yoga sessions at Hotpod Yoga’s academy in Hackney, with sessions ‘tailored to meet the specific needs of the Lions players, ensuring that the players receive the best possible support for their physical and mental well-being.’
Jerome Quartey, Marketing Director of the London Lions, said, “Innovation plays a key role when it comes to the rehabilitation, performance, and overall well-being of our players. Hotpod Yoga has a proven track record of working with elite athletes, including England’s Three Lions, and this partnership further highlights our dedication to the betterment of our players. We are excited to see the impact partnering with Hotpod Yoga will have on our players and hope for continued success on and off the court.”
Gallagher Premiership rugby union club Northampton Saints has named GT Radial as its official tyre partner.
The deal will see the company’s logo feature on the back right of player shorts on the team’s home and away kits.
GT Radial will also gain brand exposure in the Barwell Stand of the Saints’ Franklin’s Gardens home stadium.
The tyre brand will additionally receive hospitality tickets for each home game throughout the Premiership season.
Glasgow Warriors has signed a two-year partnership extension with Harper Macleod, which will run until the end of the 2024/25 season.
The Scottish law firm, which first teamed up with the The United Rugby Championship club in 2015, retains naming rights of the club’s 220-seat hospitality deck at Scotstoun Stadium.
Harper Macleod also serves as the legal advisor of Sportscotland.
Glasgow Warriors Managing Director, Al Kellock, said: “We are grateful to have the expertise of Scotland’s leading sports law firm associated with our club and values, and as the title sponsor of our flagship hospitality offering, the Harper Macleod Club Deck.
“I look forward to continuing our great premium hospitality offering with Harper Macleod’s support, ensuring our customers have the best experiences possible on match nights at Scotstoun Stadium.”
Table Tennis England has announced two major appointments focused on the World Team Table Tennis Championship being staged in London in 2026.
Richard Scruton has been appointed Chair of the newly established company, Table Tennis International Events Ltd, which has responsibility for the oversight and delivery of the exciting calendar of major events planned to be hosted in England, while Ed Warner becomes Chair of the Stakeholder Board for the World Team Table Tennis Championships 2026.
Scruton, commented, “I am looking forward to working with Board colleagues and key stakeholders to establish England as a home for world-class table tennis and to increase the visibility and awareness of our sport at a time of significant table tennis global development and with the ITTF Centenary World Team Championships at Wembley just two years from now.”
Warner, added, “I love big sporting events, and there will be none bigger for table tennis in 2026 than these Centenary World Championships.
“London is a fantastic host for global sport and I look forward to working with the city and Table Tennis England to deliver a jaw-droppingly fantastic celebration of world class table tennis. See you at Wembley!”
Stay up to date with the world of sports business by subscribing to the Sport Industry Daily.