Shorts: Team Brady, Premier League, LTA
Team Brady has launched its ‘Race for Change’ campaign, partnering with 4ocean Foundation to link sporting performance with ocean preservation.
The initiative will see 4ocean Foundation remove 100 kilograms of plastic from the ocean for every point Team Brady scores in the 2025 UIM E1 World Championship.
This partnership aims to deliver tangible environmental results, while the broader Race for Change platform also promotes sustainable technologies and equal opportunities.
Team Owner Tom Brady said, “At Team Brady, we don’t just race to win, we race to lead, and that means driving change both on and off the water. Race For Change is a movement that brings together our team, our partners, and our fans to create real-world impact through the power of sport. With some incredible partners, we’re taking action where it matters most and I’m proud to be at the forefront of it all.”
Topps has announced the launch of its first Premier League trading card product, Topps Premier League 2025/26 Trading Cards, as part of its new deal with the league.
The sets have been made available in three waves, with the UK retail launch having taken place on 7th August 2025. International and EU retail followed on 21st August 2025, with the hobby box set for release on 17th September 2025.
The collection has featured players from all 20 clubs in their 2025/26 kits, including both legends and current players, with an increased number of autographs.
The Lawn Tennis Association (LTA) has confirmed that Great Britain now boasts 1,000 padel courts across 325 venues, highlighting the sport’s significant expansion since 2019.
The number of courts has grown from just 68 in 2019 to 1,000 in July 2025. The LTA and LTA Tennis Foundation have invested more than £6 million in the sport’s development, including £4.5 million towards 80 courts at 42 venues.
Tom Murray, LTA Head of Padel, said, “It’s great news that we’ve reached the milestone of 1,000 padel courts in Great Britain and shows how rapidly the sport is growing across the whole country.”
British Cycling has appointed sports-focused performance marketing agency Serotonin as its new lead marketing partner.
The Manchester-based agency will lead digital performance and creative strategy for British Cycling’s membership and events push, following a competitive pitch process.
Sara Piper, Head of Marketing British Cycling, said, “British Cycling is excited to work with an agency that brings fresh energy, proven results, and deep understanding of our audience. Together, we aim to drive growth in membership acquisition and retention, while boosting event awareness and ticket sales.”
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