Shorts: Team GB, Serie A, PGMOL

Team GB has inked a licensing agreement with UK-based sports memorabilia manufacturing company Memento Exclusives.

The multi-year deal means fans of Team GB will benefit from an online platform where authentic memorabilia for Paris 2024 and the Milano Cortina 2026 Olympic Winter Games will be available to buy.

Amber Jeffries Keel, Senior Licensing and Retail Manager, Team GB, said, “We’re excited to be collaborating with Memento Exclusives. The memorabilia collection will give fans the chance to get their hands on a piece of sporting history involving Team GB athletes, and to know it’s 100% authentic.”

Memento Exclusives also currently holds partnerships with Formula 1, UFC and MotoGP.

TNT Sport has extended its Serie A rights deal until 2027.

The three-year renewal agreeement of Seie A’s UK media rights will run until the end of the 2026/27 season.

The deal marks Serie A’s second broadcast rights partnership this week, following the extension of its US rights deal with Paramount-owned CBS Sport.

TNT Sports broadcast Serie A action across the UK and Ireland during the years of 2021-2022 and 2023-24.

Serie A’s original deal was signed with BT Sport in 2021, before its rebrand to TNT Sports last year, and was worth around £3.67m per season, according to Global Data Sport.

Professional Game Match Officials Limited (PGMOL), the governing body responsible for overseeing officiating within English football, has partnered with Kitman Labs.

The deal will see UK sports technology and analytics company Kitman Labs provide all match officials and performance support staff with access to a centralised, fully integrated data and analytics platform – ‘PGMOL Intelligence Platform’.

The platform will provide a real-time, comprehensive view of officiating personnel inclusive of performance, training and medical/health data.  

PGMOL represents referees Premier League, English Football League (EFL), Barclays Women’s Super League and Women’s Championship.

Dr. Steve McNally , Performance Support Director, PGMOL, said, “The athletic development and care of our match officials is critical as we continue to play our part in striving to positively contribute to the game. It’s for this reason that we’re investing in the Intelligence Platform to support the continued development of our match officials.

“The new partnership with Kitman Labs allows us to effectively utilise health and athletic performance data to promote best physical and cognitive preparation for match officiating.”

Wolves has extended its partnership with Reconomy for the 2024/25 season.

The circular economy specialist first partnered with the club in 2013, and became the team’s sustainability partner in 2021.

The longstanding partnership of more than 10 years has now been renewed for a further year, continuing into the 24/25 campaign.

Reconomy cemented its roots in the West Midlands  club by becoming a patron of Wolves Foundation in 2023.

“We are thrilled that Reconomy has extended its partnership with club and the foundation,” said Kieron Ansell, Business Development Manager at Wolves Foundation.

“We are excited to continue working with such an innovative, ambitious local company as we help the local community and minimise our impact on the environment.”

Paul Cox, Founder and Director at Reconomy, added, “We are delighted to deepen our involvement with Wolves.

“The club’s dedication to embedding sustainability at the heart of their activities is commendable and we have been so impressed by the amazing local projects and services the Foundation delivers.”

Goodwood Racecourse has agreed a new three-year deal with global speciality insurer Markel.

The new agreement includes continued sponsorship of the Markel Magnolia Cup, the UK charity race which sees 12 inspirational women compete over five and a half furlongs at the Qatar Goodwood Festival.

Markel will also continue to sponsor the Group 2 Markel Richmond Stakes.

Tony Langenegger, Partnership Sales Director, Goodwood Racecourse, commented, “This will be the thirteenth running of the Markel Magnolia Cup and we are delighted to have extended the relationship with Markel through to 2026. The race, which opens the card on the Thursday, has become one of the most popular elements of the Festival, while also raising a staggering amount for charity, some £2.4m since its inception.”

The UIM E1 World Championship has announced cryptocurrency meme token Brett as the presenting partner of its showcase Monaco race later this month.

The title of the flagship race will be named E1 Monaco 2024 presented by Brett as part of the deal. 

With the debut season underway, all-electric race boat championship E1 and Brett will welcome the Championship’s nine teams, owned by high-profile celebrities including Will Smith, Tom Brady, and Virat Kohli. 

Rodi Basso, CEO at E1, said, “We’re delighted to welcome BRETT as a title sponsor of our tentpole Monaco race.

“Together we will bring a truly unique racing experience to the home of motorsport as we accelerate our journey to realise a cleaner electric future for racing and marine mobility.”