Shorts: Team GB, Southampton Fc, Anoc
London-based PR agency Mischief has been selected to handle creative communications for Team GB ahead of the Paris Olympic Games next summer.
The agency, part of MHP Group, has been assigned to execute an integrated plan to ‘plant Team GB’ into the national consciousness with the last Olympic Games on the horizon.
The full-service comms programme will include creative campaigns around milestone moments, talent amplification, fan engagement, data capture, social media and press office support.
Charlotte Brooks, Managing Director of Mischief, said, “When we talk about passion-powered comms, it is a commitment to targeting consumers via the things they love. We know Team GB is a sporting entity the public falls in love with, so our goal is to ensure the love affair lives beyond the weeks of Olympic competition.
“Whatever your age, race, sex or religion – there is someone in Team GB that you can relate to. The athletes are everyday people with extraordinary talent and we cannot wait to use their unique blend of personality and performance to deliver creative gold.”
EFL Championship football club Southampton FC has partnered with Draper Tools.
The Hampshire-based distributor will become the Saints’ official tool partner, and its logo will feature on the men’s first team back-of-shirt as well as the Southampton FC Women’s back-of-shorts.
Draper Tools previously sponsored Southampton’s front-of-shirt for nine years from 1984 to 1993.
Charlie Boss, Chief Commercial Officer for Southampton Football Club, said, “We are delighted to welcome back Draper Tools as a partner. Their rich history with us makes this feel extra special as we embark on this new chapter together, particularly as we celebrate such an iconic shirt. We look forward to working with them over the course of the season and beyond to deliver a brilliant partnership.”
The Association of National Olympic Committees (ANOC) has renewed its digital insights partnership with research, digital and creative agency Redtorch.
ANOC and Redtorch have been working together since 2020 to enable ANOC to deliver social media insights that support all 206 NOCs’ global digital growth.
The renewal will also see the continued delivery of a bespoke digital and insights solution that supports over 1,000 NOC social media profiles across Facebook, Instagram, Twitter, YouTube and TikTok.
Gustavo Harada, International Relations, ANOC, commented, “At ANOC we know the importance of social media to our NOCs, this Digital Dashboard allows NOCs to review their social strategies in real time and learn from each other as a collective to improve social media output.
We continue to see the positive impact this Digital Dashboard is having for NOCs which is why we are excited to extend our contract with Redtorch for at least another year.”
MMA promotion Cage Warriors has announced a revised schedule for its 2023 world tour, including new dates in Dublin and Newcastle.
The promotion’s originally announced Dublin date in November has been brought forward to Saturday 14th October, returning to the Irish capital following a six-year hiatus.
In addition to the new Dublin date, Cage Warriors has also confirmed a Saturday 25th November return to Newcastle, the promotion’s first since CW 73 in 2014.
Cage Warriors President2, Graham Boylan, said, “We have a roster made up of hundreds of athletes on both sides of the Atlantic; our top priorities are keeping them active and putting on as many high-quality events as possible for our fans.”
Boylan continued, “As such, we’ve adjusted our schedule to bring forward our return to Dublin with a history-making first MMA event at the RDS, and we’re also taking the Cage Warriors experience back to Newcastle for the first time in nine years.”
“We’re committed to giving our athletes the platform to showcase their skills to a global audience, and with these dates added to a schedule that already includes events in London, Manchester, Rome and San Diego, there’s never been a better time for fighters or fans to be part of ‘The Draft’ of MMA!”
