Charles Tyrwhitt has featured Matt Dawson, Sam Warburton, Jamie Heaslip and Gregor Townsend in its latest campaign
The campaign showcases the new Lions menswear collection and highlights the brand’s ongoing partnership with the squad.
All four former players have appeared in the campaign wearing the official range, which has included smart-casual apparel for supporters and formalwear for the squad.
In addition to the campaign, Charles Tyrwhitt has scheduled two events in London featuring former Lions players. The first, on 24th June, has been set to take place in partnership with LooseHeadz and The Good, The Bad & The Rugby podcast, following the Lions’ fixture in Dublin. Proceeds from the event will go to mental health charity LooseHeadz.
A second event, ‘An Evening with Lions Legends’, will be hosted at the brand’s Jermyn Street store and will include a live Q&A session with Matt Dawson, Will Greenwood and Austin Healey.
The campaign and events have formed part of Charles Tyrwhitt’s wider activation ahead of the Lions’ tour of Australia, which is scheduled to begin in July.
Northamptonshire County Cricket Club have extended their long-standing partnership with Hevey Building Supplies for a further three years.
It is the fifteenth year that Hevey has been involved with the club as a partner.
The renewal means that Hevey will remain as principal club partner until 2028. The players’ pavilion and restaurant will continue as the Hevey Suite. The firm’s signage was updated ahead of the new season to reflect its new branding.
As part of its partnership, Hevey uses the venue year-round for its staff, clients and associates, to enjoy cricket matches, including all T20 fixtures, and to take advantage of the hospitality provision at The County Ground.
Daniel Vernon, Chief Operating Officer, Northamptonshire County Cricket Club, said, “We highly value the support Hevey have given us over the last 15 years and we are delighted that they’re continuing as a Principal Partner of the Club.
“We are proud to work with a Northamptonshire-based business and want to support them in their business goals the best we can.”
The Jockey Club has appointed Charlie Boss as Chief Executive Officer of Jockey Club Racecourses.
Jockey Club Racecourses comprises 15 racecourses across Britain, including Aintree, Cheltenham, and Epsom Downs.
Those responsible for running these venues will report to Boss, alongside The Jockey Club’s supporting commercial, operations, and racing teams.
Charlie Boss previously served as Chief Commercial Officer at The Jockey Club from March 2021 to April 2023 before moving to Southampton Football Club in the same capacity. He rejoined The Jockey Club in December last year as Interim Group Chief Executive and will transition into his new role, reporting directly to Mullen, in September.
A Vice Chair of London Sport, Boss has extensive experience across various sports sectors. His background includes managing Disney’s sports businesses in Europe and Africa and holding senior brand and marketing positions at the Rugby Football Union and the Football Association. He was also a Board Member of pool betting operator Britbet during his initial tenure at The Jockey Club.
Charlie Boss, Chief Executive Officer, Jockey Club Racecourses, said, “It has been the privilege of my career to lead The Jockey Club over the last six months and I’m absolutely delighted to be given this fantastic opportunity to remain with the organisation and to work with Jim.”
The Lloyds Tour of Britain has announced Science in Sport as its official nutrition partner for both the upcoming women’s race and September’s men’s event.
Science in Sport’s partnership with Britain’s largest professional cycling race and the UK’s largest free-to-attend sporting event, has begun with the Lloyds Tour of Britain Women.
Science in Sport will have on-course, podium and media branding across the ten days of racing, as well as hospitality rights, and activation rights in fan zones at stage finishes where race fans can sample their products.
Race organisers British Cycling Events will also collaborate with Science in Sport around a planned activation targeted at local cycling clubs at stage finishes of the race.
Following the Lloyds Tour of Britain Women, the partnership will continue through the six days of the Lloyds Tour of Britain Men.
Dan Lampard, Chief Operating Officer, Science in Sport, said, “We’re very pleased to be the Official Nutrition Partner to the Lloyds Tour of Britain, covering both the Women’s and Men’s races.
“It’s a pinnacle moment in the British cycling calendar and we are thrilled to be a part of an event that celebrates both professional and amateur cyclists”
Stockport County FC have appointed Matt McKie as a Non-Executive Director to accelerate the club’s off-field growth strategy.
He will focus on boosting the club’s income from commercial deals and improving its brand, marketing, and digital presence. He will also assist with planning and support the marketing and commercial teams.
McKie has held senior roles at major organisations including EA Sports FIFA, Nike, the International Olympic Committee, and Manchester United.
Matt McKie, Non-Executive Director, Stockport County FC, said, “It’s a genuine privilege to join Stockport County as a Non-Executive Director at such a pivotal time.
“The Club’s history is incredibly rich, but it truly feels like the most exciting chapter is currently being written.”
Tottenham Hotspur FC have announced that executive director Donna Cullen is set to leave the club.
Cullen had been on the Tottenham board since 2006 and was considered Daniel Levy’s closest confidante for much of that period. She was also a trustee of the Tottenham Hotspur Foundation.
Her departure is anticipated to be the first of several changes this summer. Vinai Venkatesham is scheduled to begin his role as chief executive officer this month.
Donna Cullen, Executive Director, Tottenham Hotspur, said, “The club has been my life for the past three decades. I have had the privilege of working with Daniel, whose vision and energy has driven the club forward, and so many talented and wonderful colleagues.
“It has been quite some journey, starting at White Hart Lane, with a brief stay at Wembley and finally our new home – amazing memories home and away. Ending this season with the Europa League trophy was a dream come true.”
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