Shorts: TMRW Sports, Bt Sport, Leeds United
TMRW Sports, the new golf-focused sports, media, and entertainment company co-founded by Rory McIlroy and Tiger Woods, has announced a wave of appointments.
The new hires include Scott Armstrong as Vice President, Gameplay & Tech Integration; Marysol Fuhr de Blanch as Vice President, People and Culture; Jon Kropp as Vice President, Digital Media; Chad Read as Vice President, Brand & Creative Director and Katie Richardson as Manager, Administration and Culture.
TMRW Sports CEO, Mike McCarley, said, “Adding this group of executives to the TMRW staff we previously announced is another step in building a best-in-class company blending sports and technology to create a new approach to entertainment.
“Soon we will unveil a roster of world-class investors and partners that bolsters the expertise of our team as we continue to attract leaders with diverse experience and expertise to join TMRW Sports. From our founders, investor group, partners, and team members, we aim to create a culture of quality as we work toward the launch of TGL, in partnership with the PGA TOUR.”
Pay television sports channels BT Sport has agreed a deal with Euroleague Basketball to broadcast the basketball club competition 7DAYS EuroCup in the UK and Ireland.
The annual competition is regarded as Europe’s second-tier professional basketball club tournament behind the Euroleague.
BT Sport will broadcast all games played by the London Lions, as well as semi-finals and final.
Rachel Knight, Sports Rights Director, BT Sport, said, “We are looking forward to bringing British basketball fans more coverage of European club basketball, including the London Lions’ bid to win the 7DAYS EuroCup.”
Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communication Senior Director, added, “We are delighted to welcome BT to our family of broadcasters. Together with the addition of London Lions to the roster of 2022-23 7DAYS EuroCup teams, it was of high priority to find the right partner that would allow us to bring this content to the biggest number of fans possible and help us grow the appeal for professional basketball in the UK. BT is the perfect fit to achieve that.”
Premier League football club Leeds United has appointed Chris Beadle as its new Director of Partnership Sales.
Beadle joins the Whites after leaving his role as Head of Football at London-based agency CSM Sports and Entertainment.
He has previously worked for another English top-flight football club, West Ham, where he served as its Head of Partnership Development from 2014 to 2017.
English Football League (EFL) Two football club Harrogate Town AFC has announced that it has renewed its sponsorshipdeal withBritish-American multinational financial services firm Aon.
The agreement will see Aon continue support the club with kit provision, additional media equipment, as well as its business strategy and player development centre.
Joanne Towler, Commercial Director at Harrogate Town AFC, said, “Aon is a key partner for Harrogate Town Football Club.
“The partnership over the years has made a significant impact on the club, from the players performance on the pitch, to our Football Academy and most recently to our women’s team.”
Independent travel agent Hays Travel has been revealed as the main shirt sponsor of the Welsh rugby league team for the upcoming Rugby League World Cup 2021, which kicks off 15th October.
“We’re thrilled to be involved in a major sporting event with a global audience and one that fits particularly well for us with our strong presence in locally,” said Hays North West Managing Director, Don Bircham.
“There’s a massive following for rugby league here and Wales has a historic bond with the game with so many of its greats having come north. Many rugby league fans will know our brand as we have a strong presence in the north west, including at St Helens so this sponsorship is a perfect fit for us.”
