Shorts: TNT Sports, Goodwood, Watford
TNT Sports has reached an agreement with Disney Star, the global rights holder of the Asian Cricket Council, to broadcast Asia Cup 2023 live and exclusively across the UK and Ireland.
The deal will see the one-day international cricket tournament, which runs from 30th August to 17th September, benefit from coverage on the recently rebranded UK subscription sports channel.
The ODI tournament will be co-hosted by Pakistan and Sri Lanka in a fifty-overs format with six qualifying teams divided into two groups of three teams each.
Harry Griffith, Head of Acquisition & Syndication, Sports, Disney Star, said, “This is an exciting development for cricket fans in the UK and Ireland. India-Pakistan is the most eagerly anticipated and highest rated match on the global cricket calendar. We’re thrilled to associate with TNT Sports in the UK and Ireland.”
Trojan Paillot, Senior Vice President Rights and Acquisitions, Warner Bros. Discovery, added, “The addition of more top-flight cricket featuring superstars from the world of Asian cricket is great news for cricket fans and TNT Sports subscribers in the UK and Ireland.”
Goodwood has partnered with private aviation company Flexjet for this year’s 25th anniversary edition of Goodwood Revival, taking place from 8th to 10th September.
As per the agreement, Flexjet becomes the official private aviation partner of the event and will be hosting ‘The Flexjet Arrival & Departure Lounge’ for visitors heading to the Sussex Estate via helicopter.
Eli Flint, Flexjet President of Global Helicopter Operations, commented, “We are delighted to be involved with Goodwood Revival this year, and to be opening the doors of The Flexjet Arrival & Departure Lounge for the first time. Our team is ready to transport visitors to a golden age of aviation as they arrive or depart by helicopter, including those flying on our Flexjet helicopter fleet. With the journey time to London just 30 minutes, there will be time for a glass of champagne to celebrate a seamless start or finish to a memorable day.”
Jonathan Gregory, Commercial Director at Goodwood, added, “Flexjet is an established and highly respected business in the private aviation industry which is continuing to grow across Europe. Their presence and themed activation will enhance this year’s Revival and we look forward to partnering with them.”
Watford FC and its Community, Sports & Education Trust has partnered with Her Game Too.
Founded in May 2021, Her Game Too aims to raise awareness and educate on the importance of inclusivity and diversity in sport.
In June 2021, Kate Lewers founded Women of Watford FC. The initiative provides access to regular group ticket bookings for away matches, holds focus groups to receive advice on improving the Hornet’s offering for women in the club shop, and liaises with the Trust on hosting a Menopause awareness event for women.
Kate Lewers, Founder of Women of Watford, said, “To have a Her Game Too and Watford FC partnership is really exciting.
“The club has been really supportive of WoW from the get go, and this partnership is only going to enhance the work we’ve already been doing together.
“It’s a real privilege for me to be the Her Game Too ambassador for Watford FC, and I’m really looking forward to working with our amazing WoW members to continue making football a great experience for all guys, gals and non-binary pals!”
EFL Championship football club Norwich City has renewed its partnership with EnviroFacilities.
Envirofacilities UK Ltd is a facilities management company based in Norwich.
Mark Jarvis, Operations Manager of EnviroFacilities, said, “We are delighted to renew our partnership with Norwich City, as a locally founded company the opportunity to provide our facilities management services such as our anti-microbial spraying treatments and commercial adboard/signage cleaning to not only the club but fellow partners has been invaluable and we look forward to growing our business further this year and beyond.”
Jonathon Casbon, Head of Partnerships at Norwich City FC, added, “I’m delighted to extend our relationship with EnviroFacilities for a further season. Having Mark and the team at hand ensures that we keep Carrow Road and the Lotus Training Centre clean and safe from germs, viruses and harmful bacteria, keeping our workplaces safe which is critical in helping us achieve our ambitions as a club.”
EFL League Two football club Morecambe has partnered with Rightfloor.
The deal sees the Manchester-based commercial flooring firm become the official sleeve sponsor of The Shrimps.
Martin Thomas, Head of Commercial at Morecambe FC, said, “We are delighted that Rightfloor services has agreed to become our shirt sleeve sponsor- as it once again shows that our partners see us as a great outlet to showcase their business. John and his guests regularly attend the Mazuma Mobile stadium, and it is great to enhance their connection with the club through this partnership.”
John Fox, Director at Rightfloor Services, added, “We are really excited to be supporting my local club as the new shirt sleeve sponsor. We have built great relationships with the club and supporters and are looking forward to this partnership adding the next layer to those relationships.”
W-Sport, a 24/7 channel dedicated to women’s sport, has extended its reach in Europe by launching with Dutch telecoms operator KPN in the Netherlands.
The UK-based W-Sport launched on the Astro platform in Malaysia last month, adding to existing broadcast deals in Belgium, Portugal, Luxembourg and in over 30 territories in Sub-Saharan Africa.
Kelly Butler, Chief Executive Officer, W-SPORT, commented, “This is another fantastic step in the evolution of W-Sport. We are delighted to partner with KPN. The placement of the channel on their basic tier package aligns perfectly with our strategy to make top class women’s sport available to the widest possible audience.”
“The development and engagement with women’s sport worldwide continues at pace and our content showcases the athletes and teams that inspire the current and next generation of participants and fans.”
